Strategic Analysis to Understand the Competitive Outlook of Portable Gaming Monitor Market

Portable gaming monitors are the type of monitors that the user can transport with ease from one place to another. Portable gaming monitors are preferred by people who travel frequently and like to play games on the go. Market players are providing portable gaming monitors with high resolutions such as High Definition (HD), Quad High Definition (QHD), Full HD (FHD), Ultra HD, and 8K. The bigger the gaming monitor, higher the number of pixels it can fit in its display. A greater number of pixels provides users with better resolution and an improved gaming experience. Traditional portable gaming monitors come in the 16:9 and 4:3 aspect ratio. However, some gaming enthusiasts also prefer gaming monitors in the 21:9 ratio. Refresh rate is one of the major factors considered while choosing portable gaming monitors. Refresh rate is rate at which users’ monitors update and is described in hertz (Hz). On an average, gaming monitors refreshe at 60 Hz speeds, but pro gamers prefer gaming monitors with higher speeds of up to 144 Hz or 165 Hz. Portable gaming monitors come in varied display sizes such as 11.6 inches, 12.9 inches, 13.3 inches, 15.6 inches, 19 inches, and 24 inches. Some of the major features provided by market players in portable gaming monitors include built-in speakers and headphone outputs, compact weight, warranties up to three years, Wi-Fi and Bluetooth connectivity, HDMI connectivity, and lower response time. The price of portable gaming monitors varies as per the features provided by a market player. E-commerce websites are the preferred option for buying portable gaming monitors. E-commerce portals provide cost advantage and choice to buy products with a varied configuration of multiple vendors.

Rise in the number of gaming enthusiasts and integration of advanced features by market players in the portable gaming monitors are expected to drive the market over the forecast period from 2018 to 2026. Market players making significant efforts in terms of research spending to launch technologically advanced products for end-users. Lucrative growth of online gaming competitions is expected to further fuel the market in the coming years. Some of the major South Korea- and U.S.-based monitor manufacturers are likely to enter the portable gaming monitor market in the near future.

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Asus unveils the ROG Strix XG16 Portable Gaming Monitor, features built in battery - Gizmochina

The global portable gaming monitor market can be segmented based on screen size, aspect ratio, and geography. Based on screen size, the portable gaming monitor market can be divided into 10”–15”, 15″- 17″, 18″ and above. In terms of aspect ratio, the portable gaming monitor market can be divide in to 21:9, 16:10, 16:9, and 5:4. Based on geography, the global portable gaming monitor market can be categorized into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to hold a significant share of the portable gaming monitor market from 2018 to 2026. On the other hand, the presence of countries with large population base such as India and China is estimated to positively impact the portable gaming monitor market in Asia Pacific.

The portable gaming monitor is a relatively old market. Market players are implementing various strategies such as technology innovations and integrated features with the product to expand market share. In January 2018, Asus unveiled 21.6” ProArt PQ22UC monitor with various advanced features. The monitor comes with OLED (Organic Light Emitting Diode) display, 4K resolution, and response time of 0.1 ms. ProArt PQ22UC monitor also has Type-C USB and micro-HDMI inputs ports.

Prominent players operating in the global portable gaming monitor market include HP Development Company, L.P., HORI USA, GAEMS Corporate, ASUSTeK Computer Inc., AOC Global, Gechic Corporation, ViewSonic Corporation, Dell Inc., Samsung Electronics Ltd, Lenovo Group Ltd, Eleduino Technology Co.,Ltd, Eleclink Ltd., Acer Inc., Lilliput UK Ltd, and Xenarc Technologies Corp.

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