Strategic Analysis to Understand the Competitive Outlook of Green Intelligent Buildings Market

Global Green/Intelligent Buildings Market: Snapshot

The world today is witnessing increased inclination toward intelligent buildings owing to plethora of features they offer. Intelligent building can be defined as a perfect combination of technology, energy systems, and building. With growing worldwide urbanization, the demand for energy efficient systems and smart cities is consistently increasing. This factor is opening stupendous avenues for the growth of the global green/intelligent buildings market.

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Global Green/Intelligent Buildings Market: Growth Dynamics

In recent years, the governments of many countries from the emerging economies are pouring efforts to achieve sustainability and energy efficiency in the construction industry. These countries have implemented numerous industry standards and protocols for the enterprises working in construction sectors. This factor is driving the growth of green/intelligent buildings market.

A significant growth in urbanization all across the world is calling for improving the quality and interactivity of urban services. Smart buildings and smart cities help in advancing the overall aspects of urban services. At the same time, they assist in cost reduction and sustainability maintenance. These factors are opening prominent avenues for the growth of the green/intelligent buildings market.

Growing awareness about the benefits of smart buildings will drive the green/intelligent buildings market growth in the upcoming period. Some of the key advantages of smart buildings are decrease in greenhouse gas emission, renewable energy sources deployment, and energy efficiency. Thus, green/intelligent buildings are the need of present smart cities. The acceptance of this concept will offer outstanding opportunities for the vendors working in the green/intelligent buildings market.

Global Green/Intelligent Buildings Market: Competitive Analysis

The global green/intelligent buildings market is moderately fragmented in nature. Owing to presence of wide range of international and regional players, the competition level is highly intense.  To sustain in highly competitive atmosphere, vendors in the green/intelligent buildings market are chasing diverse tactics such as mergers and acquisitions. Besides, several enterprises are focused on research activities. These moves are helping companies working in the green/intelligent buildings market to offer advanced products to the end-users. Moreover, many players are entering into partnerships to grow their regional presence. All these factors are fueling the overall green/intelligent buildings market growth.

The list of key vendors in the global green/intelligent buildings market includes:

  • Cisco Systems, Inc.
  • ABB
  • Honeywell International Inc.
  • Delta Controls
  • Johnson Controls
  • Intel Corporation
  • Schneider Electric
  • Legrand
  • United Technologies Corporation
  • Siemens AG

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Global Green/Intelligent Buildings Market: Regional Assessment

The global green/intelligent buildings market is spread across four key regions, namely, North America, Europe, Asia Pacific, and LAMIA. Of them, North America is one of the key regions owing to increased acceptance of advanced technologies among major population in it. Besides, increased awareness about the energy conservation and the rising demand for energy efficient systems in the region will boost the green/intelligent buildings market in the forthcoming years.

Asia Pacific is projected to show lucrative avenues in the market for green/intelligent buildings in the upcoming period. One of the key reasons supporting this estimation is presence of emerging economies in the region. Growing infrastructural development in the countries like China and India will drive the construction sector. This factor is working as a driver for the growth of the green/intelligent buildings market in the region.

Green and Intelligent Buildings Market – Overview

Green and intelligent buildings are those structures that are energy efficient and environment friendly throughout their life cycle. They integrate various Heating, Ventilation and Air Conditioning (HVAC) systems and other building functions so as to effectively manage the available resources. This enhances the operational performance of the buildings by optimizing energy usages through automated controls and also guards against repair costs, productivity and revenue losses.

Green and Intelligent Buildings Market – Trends and Opportunities

The majority of the materials that are used in green and intelligent buildings are renewable and non-toxic in nature. They include fiberglass, recycled metal, lumber and use renewable sources of energy such as wind power, hydro power, and solar power for onsite generation of green energies. Also, there are low energy consumption appliances that are used in such buildings that keep the costs of energy consumption low. Further, rain water harvesting methods are implemented to conserve and reduce water wastage. Thus, green and intelligent buildings reduce the overall environmental impact and due to their energy efficiency, low operational costs and low carbon emissions they are widely used for industrial, commercial and residential purposes. The institutional applications include government, educational, public recreation and religious buildings.

The increasing impact of global warming on the environment and the rising awareness for preserving the ecological balance is the prime factor fuelling the growth of green and intelligent buildings market. Implementing the concept of green and intelligent buildings optimizes the energy consumption and reduces carbon dioxide emissions thereby improving the ecological balance. Also, government in developing nations such as India and China, looking to invest in renewable sources of energy in response to the rising rates of electricity consumption and growing energy (power) deficits, has added to the growth of green and intelligent buildings market. Another factor fuelling the growth of green and intelligent buildings market is the strategies implemented by the property developers to attract buyers and tenants while maximizing the green value. With the improving lifestyles, people are looking for luxurious and energy efficient systems that reduce the operating costs and enhance their well-being. Therefore, to cater to such increasing demand property developers invest in green and intelligent building, which in turn results in increased asset values and rental rates and reduces the risk of depreciation. This increases their returns on investments in such concepts thereby adding to the growth of green and intelligent buildings market.

However, the high cost of materials used to construct these buildings leads to high prices of such residential facilities that are unaffordable in majority of the cases. This restrains the growth of green and intelligent buildings market. Also, the investments involved are long-term and the end-users can expect returns after a certain period of time. Further, lack of skilled personnel to train the end-users in operating the systems and poor awareness of technology add to the factors restraining the growth of green and intelligent buildings market.

Green and Intelligent Buildings Market – Key Players

The major players in the green and intelligent buildings market are being recognized and awarded for offering aesthetic roofing solutions. For instance, Bauder Ltd. (United Kingdom), one of the prominent players in green and intelligent buildings market, on May 17, 2014 was awarded by National Federation of Roofing Contractors (NFRC) for offering sustainable roofing at Tintern Abbey Gift Shop and Fulham Jetty in United Kingdom. The environmental qualities, problem solving and degree of difficulties were taken into consideration by NFRC while awarding Bauder Ltd. Some of the other prominent players in the green and intelligent buildings market include The Whiting-Turner Contracting Company (U.S.), Gilbane Inc. (U.S.), Hensel Phelps Construction Company (U.S.), Turner Construction Company (U.S.), Clark Group (United Kingdom.), Forbo Intrnational SA (Switzerland), Certain Teed Corporation (U.S.), Binderholz GmBH (Germany), and Alumasc Group PLC (United Kingdom) among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.