With the continuous increasing fashion and style among individuals across the globe, people started to use different products to enhance their style statement in order to look more attractive and beautiful among the peer. Women are getting more conscious about personal care and hygiene, owing to which shaving and hair removal products sale is on the rise. These products are often used by women to remove unwanted hair such as facial hair, hair on upper lips, sideburns hair etc. Men are also becoming more conscious regarding their skin and increasingly choose premium shaving and hair removal creams, and other hair removal products. The trend for removing skin hair is increasing among men and women as skin looks attractive and is expected to fuel the growth of shaving and hair removal products market over the forecast period.
North America is expected to dominate the shaving and hair removal products market over the forecast period followed by Europe.
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Shaving and Hair Removal Products Market: Segmentation
Shaving and hair removal products are getting popularity among consumers across the globe, owing to increasing concern for beauty and personal care and increasing per capita cosmetics spending across the globe, especially in North America and Europe. The shaving and hair removal products market is segmented on the basis of product type, demographics, end use and sales channel.
On the basis of product type, shaving and hair removal products can be segmented into shave gels, shave foams, shaving and hair removal creams, sprays, lotions, waxes, and wax strips.
Shaving and hair removal products market is further segmented on the basis of demographics into men and women. There is a range of products available only for men in the market. Similarly, there are various products only available for women. It is because women’s skin is more sensitive than that of men.
On the basis of end use, shaving and hair removal products market is segmented into salons and personal use.
The shaving and hair removal products market is further segmented on the basis of sales channel into modern trade, beauty and drug stores, branded and specialty outlets, online retailers, convenience stores, distributors/wholesalers and other retailing formats.
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Shaving and hair removal products Market: Drivers, Restraints and Trends
Increasing consciousness among individuals regarding personal care is expected to fuel the growth of the shaving and hair removal products market. Women and men are increasingly inclined to get rid of body hair and extensively use hair removal products. Observing the consumer sentiment regarding hair removal products usage, salons and spa are increasingly providing hair removal services. Increasing per capita cosmetics spending across the globe is also expected to fuel the growth of shaving and hair removal products market over the forecast period.
Using the hair removal products at times could cause skin irritation and other allergies which could be considered as a restraint and probably hamper the sales. Weak distribution channel is some countries and regions could adversely affect the growth of shaving and hair removal products market over the forecast period
Increasing sense of fashion among individuals is trending across the globe and is expected to increase the sales of shaving and hair removal products market over the forecast period.
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Shaving and hair removal products Market: Regional Outlook
Global shaving and hair removal products Market is segmented on the basis of geographic regions into five key regions: North America, Latin America, Europe, APAC and MEA.
North America accounts for the largest revenue share for shaving and hair removal products followed by Europe, owing to relatively high per capita cosmetics and personal care spending and increasing fashion trend. Latin America also accounts for significant value share of shaving and hair removal products market of which Brazil and Argentina hold the largest share.
Asia Pacific Shaving and hair removal products Market is expected to grow during the forecast period. China and Japan accounts for relatively high share over the forecast period.
Shaving and hair removal products Market: Key Players
There are number of key players that manufacture shaving and hair removal products across the globe. Some of the prominent players are Beiersdorf AG, Church & Dwight Co, Inc., Reckitt Benckiser Group plc, Procter & Gamble, Oriflame Holding AG, GiGi, and various other manufacturers that operate globally.
