Biotech Flavors Market – Manufacturers Focus on Less Harvest-dependent Production Techniques
The food and beverage industry has always been under pressure to create products that are great in taste and beneficial for health and the environment. As a result, biotech flavors are emerging as a solution to enhance food flavors without causing damage to the environment and health.
With the increasing demand for fruity flavors, the biotech flavors market is expected to witness volume sales of ~134 metric tons by the year 2029. As such, manufacturers operating in the biotech flavors market are producing fruity flavors and fragrances that are less harvest-dependent. They are producing valencene, a sesquiterpene that tastes and smells just like oranges. Thus, manufacturers can increase the production of other flavors produced in this manner, such as grapefruit, bergamot, and ginger. Alternative methods to harvest-dependent procedures are helping players of the biotech flavors market escape the supply and price fluctuations of raw materials and extreme natural situations such as crop diseases and droughts.
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Flavored Milk and AI Gain Popularity to Sustain the Competitive Environment of the Biotech Flavors Market
Flavored milk is gaining increased popularity amongst consumers. Dairy and plant-based industries are increasing their focus on the production of thickened milk products that are introduced with innovative biotech flavors. An increasing number of health-conscious consumers are demanding nutritious dairy products that have great taste, such as milkshake-style flavored milk. Manufacturers operating in the biotech flavors market are also innovating on banana flavored milk combined with the tropical flavor of strawberries to provide a rich and creamy texture in milk products.
Manufacturers in the biotech flavors market are adopting artificial intelligence (AI) and machine learning for the discovery of new flavors. The chemical profile of biotech flavors is being used to determine the combination of edible ingredients in various food and beverage products. AI-based technology and analytics using sensory sciences and aroma profiles of ingredients help derive combinations in edible food and beverages. Thus, AI is helping manufacturers discover new biotech flavors, and provides insights on the potential market value of the flavors to excel in the competitive landscape. AI also analyzes data on consumer preferences through reviews and social media posts. As such, a lot of companies are developing flavor discovery platforms that enable food pairing to produce environmentally-friendly plant-based food products.
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Improved Chemicals and Sustainability Empower Market Players
One of the major challenges that manufacturers in the biotech flavors landscape come across is instability in the supply of ingredients due to changing seasonal conditions. Fluctuating weather conditions result in fluctuations in the production, quality, and prices of raw materials. Due to the inconsistencies in the supply of raw materials, many products made with biotech flavors have high cost price, which leads to the fluctuation of sales in the market.
For example, significant changes in weather conditions during the cultivation of vanilla affects the harvest and creates a shortage of the ingredients used in dairy products, beverages, and confectionaries. As such, manufacturers are overcoming these challenges by improving the production of chemicals used in industrial biotechnology.
Another challenge that manufacturers experience in the biotech flavors market is the environmental pressure on natural resources. The cultivation of vanilla has led to many cases of deforestation. Also, the processing of vanilla beans creates toxic wastewater. Thus, manufacturers are adopting sustainable measures for the production of biotech flavors with the help of wood extracts and renewable feedstock.
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