Since most reusable water bottles are prone to contamination, owing to bacteria and odor-causing germs, companies are now developing UV light bottles to solve the issue. For instance, LARQ- a supplier of self-cleaning bottles, has developed UV light bottles to eliminate the contamination issues associated with reusable stainless-steel water bottles and help users reach their hydration goals.
Companies in the reusable water bottles market are increasing efforts to gain patent for the unique technology that they use for the production of illuminating UV bottles. They are sourcing high-quality stainless steel that reflects UV light, even in hard-to-reach areas of the bottle such as the base and the neck. Companies are enhancing the portability quotient of these novel bottles by introducing USB charging points in reusable water bottles to cater to the convenience of travelers. Manufacturers in the reusable water bottles market are launching advanced products with charging up to a month to alleviate the hassle of frequent charging.
Water Enhancer Pods Entice Pro-health Customers for Vitamin-rich Hydration
Companies are introducing innovative solutions for individuals who struggle to maintain their water intake. They are developing water enhancer pods to add interesting flavors to drinking water. For instance, provider of reusable water bottles, Drinkfinity, introduced Drinkfinity juice-based pods to help individuals reach their hydration goals. Even health conscious customers are growing increasingly aware about vitamin-rich hydration. Thus, companies in the reusable water bottles market are tapping into opportunities in online sales to increase the uptake of bottles integrated with juice-based pods.
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The convenient ‘pop-shake-hydrate’ attribute of reusable water bottles with pods has been enticing customers. Thus, manufacturers are introducing attractive flavors, such as white peach chill and pomegranate ginger flow made with natural caffeine sourced from green coffee bean extracts. Companies in the reusable water bottles market are introducing add-ons in these flavors with electrolyte ingredients and relaxing botanicals. Thus, companies should collaborate with ingredient manufacturers to increase research in natural additives. On the other hand, companies are developing bottles that are impact-resistant and made of dishwasher-safe plastic to simplify maintenance and clean-up of bottles.
Innovations Fuel Growth of Reusable Water Bottles Market
In recent years, people in the U.S. are drinking water more than soda, owing to awareness about various health concerns. Hence, manufacturers in the reusable water bottles market are capitalizing on this opportunity to offer innovative products. Companies are developing smart reusable water bottles that are contributing toward the ever-increasing growth of the wearable tech. For instance, Bellabeat – a supplier of tech-powered wellness products, revealed its smart water bottle that notifies the user on water intake through its mobile app.
The demand for smart reusable water bottles is surging, since app-run bottles offer reminders to users on the quantity of water intake required based on the user’s activity. On the other hand, manufacturers are leveraging opportunities in squeezable titanium water bottles targeting cyclists and athletes. This is evident since sports is projected to account for the second-highest revenue among other primary uses in the market for reusable water bottles. Thus, companies are increasing R&D to develop a hybrid material of polymer and titanium to manufacture squeezable bottles.
Filling Stations to Reduce Single-use Plastics at Airports
Travel is estimated to account for the third-highest value and volume among other primary uses in the reusable water bottles market and the global market is estimated to reach a revenue of ~US$ 11 Bn by the end of 2027. Hence, manufacturers are increasing their production capacities to increase the availability of reusable water bottles for travelers. However, scarcity of stations designed for easy refill of water at airports poses as a challenge for manufacturers. Another issue is the lack of hygiene at these stations. Hence, entrepreneurs are launching social initiatives, such as ‘Refill the World’- a company founded by Christian de Boer and Dean McLachlan, to enable travelers with QR codes directing them toward the nearest restaurants and bars with safe-to-drink water refills.
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Social initiatives to reduce the number of disposable plastic bottles has triggered the demand for reusable water bottles. Growing awareness about the repercussions of single-use plastic is another key driver contributing toward growth of the reusable water bottles market. Trends such as banning of single-use plastics at airports has given rise to filling stations for water bottles.
