Poor Market Sentiments amid Coronavirus Pandemic to Cost Indian Exporters
As the COVID-19 outbreak is still prevalent in India, the contagion is likely to affect leather exports from India, which is considered to be the second-largest leather and leather goods producer in the world. This is expected to cause a slowdown in economic activities within the India printed leather market. Indian exporters are feeling the heat as certain overseas customers want shipments held back due to poor market sentiments. An increasing number of customers is expecting a slash in prices, owing to logistics issues such as cancellation of flights.
Even though leather products are being exported, many overseas customers have asked for curbs on consignments. Such findings are emerging as business challenges for stakeholders in the India printed leather market. The Indian exporters are facing problems in ferrying consignments to certain countries. Thus, stakeholders are adapting their production and trade activities as per the volatile demand and supply.
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Brands Create Awareness Regarding Care, Maintenance of Custom Leather Wallets
Customization of products is a fast growing phenomenon in the printed leather market. However, there are certain disadvantages to custom leather wallets, since it is potentially challenging to distinguish the method of obtaining materials for production. Moreover, the skin is exposed to possible mechanical damages such as scratching with a zipper or even a ring, which might damage it permanently. As such, customers are gaining awareness that natural leather custom wallets offer value for money. Brands are creating awareness among customers about proper care and maintenance of leather products.
Classic elegance and add-on in the wardrobe can be attributed to custom leather wallets. Teenagers and business professionals are opting for custom leather wallets, owing to the variety in color, texture, and design.
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Printed Leather Jackets, Accessories Driving Revenue Streams
Printed leather jackets are the new rage in the global printed leather market. The increasing number of millennial, Gen Y, and Gen Z population is gravitating toward printed leather jackets. Justtanned is among the many online brands that are capitalizing on business opportunities through eCommerce websites with the help of digital marketing. Biker, quilted, casual, and formal leather jackets are growing popular among the male population. Bags, bagpacks, clutches, and laptop sleeves, among others, are being highly publicized for women.
Brands in the printed leather market are incorporating graffiti prints, notched collars, and belted waists to fulfil fashion demands of customers. Satchels and slings are other products that are helping manufacturers to expand their production and supply chains. Manufacturers are increasing their production capabilities in genuine leather jackets as well.
Aesthetically Relevant Fish Leather Products Spark Advancements in Material Innovations
Fish leather is gaining popularity as an environment-friendly material for manufacturing shoes and clutches. Such innovations explain why the printed leather market is predicted to expand at a favorable CAGR of ~6% during the forecast period. The Fishskinlab project has been gaining recognition to generate a deeper understanding of fish leather as an alternative to conventional leather, which is encouraging customers to opt for sustainable fashion practices.
In order to boost credibility credentials, brands and manufacturers in the printed leather market are projected to increase their research and create aesthetically relevant fish leather products that illuminate sustainability thinking as a driver for innovation. Collaborations among researchers, analytical laboratories, and leather manufacturers are likely to increase the scope for fish leather products. Such collaborations are connecting fashion designers with scientists and leather technicians in order to advance in material innovations.
Companies Aim for Ecology Certifications to Save Water & Energy in Tanneries
The printed leather market is projected to reach US$ 500 Mn by 2031. Ecology has been at the forefront of tanneries’ concerns. Whilst multiplying their innovations to surprise and inspire their clients, tanneries are making investments to save water & energy in order to process waste, effluents, and eliminate dangerous substances. Stakeholders are adhering to the REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) standards that have helped to greatly reduce the impact of leather on the environment.
Companies in the printed leather market are aiming to acquire certification from various bodies working in the ecology sector such as the Italian, Masoni. The traceability of skins is increasingly becoming a reality in France and Italy.
Water-based Inks Gaining Prominence in Design, Fashion, Decoration Applications
Ink innovations is one of the key drivers contributing to the growth of the printed leather market. Staedtler – a manufacturer and supplier of writing, painting, drawing, and creative products, is expanding its portfolio in inks with the help of its Lumocolor Jet Ink meant for printed leather. Leather manufacturers are gaining awareness about such inks and expanding their focus on design, fashion, and decoration. They are using water-based ink to print leather without affecting the feel or look of the material in any way.
Accessories, shoes, furniture, and automobile industries are generating value grab opportunities for companies in the printed leather market. End users are making use of water-based inks to enhance the aesthetics of leather products. On the other hand, tanning methods are becoming more diverse in order to accommodate sustainable products of leather goods.
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Manufacturers Strike Right Balance Between Sustainability, Innovation for Luxury Products
Innovative digital printing is gaining strong business grounds in the printed leather market. Stakeholders are acquiring proficiency in fine art printing, whilst protecting the environment. Agile srl – a creator of personalized printed leather products is gaining recognition for collaborating with prestigious fashion and interior design brands, since it strikes the right balance between sustainability and innovation. Innovative techniques and applications, including high frequency and direct printing, gloss, and 3D effects are gaining prominence in leather products.
Cambering and relief designs on shoes, bags, and apparel are translating into revenue opportunities for leather product manufacturers. Stakeholders are increasing efforts to adhere with the 4sustainability® Chemical Management Protocol to comply with environmental protection and consumer health guidelines. Such developments are gradually eliminating toxic and harmful chemicals in line with specifications from luxury brands.
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