Powder Sorbic Acid Market cross US$ 700 Mn by 2030

Clearance from FDA and Regulatory Bodies as ‘Safe to Use’ Product to Increase Consumption

The demand for sorbic acid has witnessed a gradual rise over the past few decades from several industrial domains. The growing interest in organic and natural acids is one of the primary factors expected to boost the growth of the sorbic acid market in the upcoming years. As new trends and consumer preferences garner momentum worldwide, the adoption of sorbic acid, particularly in the food & beverages industry has surged at a steady pace. While the food & beverages industry is projected to provide a safe haven for the players involved in the sorbic acid market, other industrial domains, including cosmetics & personal care, pharmaceutical, animal feed, and chemical are projected to provide lucrative opportunities.

The increasing adoption of sorbic acid as a food preservative is expected to provide considerable boost to the market for sorbic acid during the assessment period. Moreover, as the FDA has classified sorbic acid as ‘safe for regular use’, the demand has consistently moved in the upward trajectory. The growing demand for ‘clean label’ food products is another factor that is expected to propel the growth of the global sorbic acid market in the upcoming decade. At the back of these factors, the global sorbic acid market is anticipated to surpass the market value of US$ 700 Mn by the end of 2030.

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Growing Adoption as Food Preservative to Boost Market Growth

The food & beverages industry is expected to remain the primary end-use industry of sorbic acid. Over the past couple of decades, natural acids, including propionic, sorbic, and benzoic acid are increasingly being used as preservatives in the food industry. Sorbic acid is also naturally present in a range of food and beverages such as cheese, wine, fish, meat, pastries, etc. The increasing demand for sorbic acid salts is another key factor likely to have a direct impact on the demand for sorbic acid.

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The favorable soluble properties of sorbic acid salts are one of the primary factors due to which, the demand for sorbic acid salts is currently increasing in comparison with that of sorbic acid, especially in the food & beverages industry. While sorbic acid salts continue to gain worldwide popularity, sorbic acids have emerged as the primary preservative in food applications due to the ideal antimicrobial activity and ability to inhibit the growth of molds, bacteria, and yeast. Innovations and research activities across the food & beverages industry pertaining to different ingredients is another major factor estimated to widen the application area of sorbic acid during the assessment period.

While the food & beverages industry is likely to remain at the forefront in terms of demand, the adoption of sorbic acid in the manufacturing of personal care and cosmetic products is also on the rise– a factor that is expected to propel the global sorbic acid market. Sorbic acid is increasingly being used in the formulation of the eye and facial makeup and a range of hair and skincare products.

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Demand for Sorbic Acid to Remain Steady amid COVID-19 Pandemic

The global sorbic acid market is slated to expand at a steady pace during the COVID-19 pandemic. Although the demand for sorbic acid is expected to drop in comparison with that in 2019, the COVID-19 pandemic is likely to have a short-term impact on the market growth. The demand for sorbic acid from the food & beverages sector continues to remain a major driving factor for the market during the ongoing COVID-19 crisis. In addition, research and development activities are projected to continue during the pandemic, as governments in several nations have exempted research and development activities from lockdown policies. Moreover, the packaging sector has emerged as one of the key end-use industries of sorbic acid, as the demand for antimicrobial packaging films made from sorbic acid-based coating has surged in 2024. Anti-microbial packaging films with sorbic acid-based coatings have emerged as a promising packaging alternative – a trend that is anticipated to gain considerable momentum in the upcoming years.

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Analysts’ Viewpoint

The global sorbic acid market is expected to expand at a moderate CAGR of ~5%, in terms of value, during the assessment period. The market growth is primarily driven by the growing adoption of sorbic acid as a preservative in food applications, and increasing demand for natural and clean label preservatives. In addition, rising adoption of sorbic acid in the manufacturing of personal and cosmetic products is another major factor that will provide a boost to the sorbic acid market in the upcoming years. Market players should focus on improving the functional characteristics of sorbic acid and increasing their production capacity to gain a competitive edge.