A potty training seat is a portable training seat that consists of a small seat used by young children. These are small in size and are user-friendly for toddlers. Potty training seats are popular among parents due to its easy ability to train toddlers. Potty training seats are available in different colors, characters, and designs that tend to be less intimidating than a full-sized toilet. It helps to overcome the anxiety of using toilet seats among kids. Emerging potty training seats with soft and cushiony seats are expected to gain popularity. In addition, the availability of products with extra features such as ladders, handles, and storage mechanisms to train different age groups of kids is expected to propel the market in the coming years.
The primary driver of the global potty training seat market is the rise in disposable income of end-users, increase in the number of infant population, rise in awareness about the product, rapid growth in training centers for children, and increasing expenditure of parents on child training products are expected to generate a positive impact on the sales of the product. Moreover, increase in the standard of living along with parents concerned about children’s overall training has promoted the usage of potty training seats which is expected to propel the market during the forecast period.
However, high cost of potty training seats, end-users opting for conventional training method for potty, and limited availability of product in remote areas are likely to restrain the growth of the market in the near future. Nevertheless, development of new and innovative products with unique colors targeting new child training centers, and wider reach of products through e-commerce are expected to create significant opportunities for the potty training seat market during the forecast period.
The global potty training seat market can be segmented based on product type, material, application, end-user, distribution channel, and region. Based on product type, the potty training seat market can be bifurcated into stand-alone potty seats, and toilet adapter potty seats. Based on material, the global potty training seat market is segmented into plastic, vinyl, polypropylene, microfibers, and others.
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Based on application, the global potty training seat market is segregated into residential and commercial. Based on end-user, the global potty training seat market can be split into child, infant, and toddler. In terms of distribution channel, the market can be categorized into the online channel and offline channel. The online segment can be sub-categorized into company websites and e-commerce sites. The offline channel is further sub-segmented into mega retail store, specialty store, independent store, and others
Based on region, the global potty training seat market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The potty training seat market in North America is expected to grow due to rising concern among parents about training their kids in the usage of toilet seats. In Europe, rise in child training centers has promoted the usage of potty training seats. In Asia Pacific, robust growth in infant population is expected to propel the demand for potty training seats. In Middle East & Africa, increase in penetration of key players across the region through various distribution channels is expected to boost the demand for potty training seats from end-users. In South America, rise in awareness about the product is expected to drive the sales of potty training seats during the forecast period.
Major players operating in the global potty training seat market include Lillemor Design Ab, Zhejiang Babyhood Baby Products Co., Ltd., Munchkin, Inc., Mom Innovations, Guangzhou Balance Daily Commodities Co., Ltd., Rymax Designs Limited, Ginsey Industries, Inc., and H?E?B Mexico.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
