Portable Printer Industry Witnessing High Growth By Key Players | Outlook To 2030

portable printer is a device that utilizes wireless network connections and allows users to print a hard copy of the data gathered or stored on digital devices such as tablets, smartphones, etc.. Portable printers are also known as mobile printers. They are compact, smaller, and can be easy moved from one place to another. The key features of portable printers are wireless connectivity, flexible function, easy paper loading, lightweight design, and high-speed printing. Portable printers are more beneficial and easy to use than conventional printers. Key players operating in the portable printers market are giving prime importance to adding innovative printers to their product portfolio by introducing advanced manufacturing technology. Portable printers are widely used in applications such as transportation & logistics, retail, health care, manufacturing, and others. They can be easily connected to laptops, smartphones, and tablets through wired or wireless connections. Portable printers are also used to print special material such as tags, tickets and receipts, barcode/RFID labels. Printing on these materials requires fine-tuning of features such as the printer’s print speed and darkness setting, which conventional printers do not offer.

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The global portable printer market is anticipated to expand at a considerable pace in the near future. Increase in popularity of smart appliances such as smart phones and tablets and rise in Internet penetration around the world are key factors that are expected to drive the portable printer market during the forecast period. Additionally, rise in the use of mobile workforce management among industries, compact size and on-demand printing capacity of portable printers, and increased usage of the printers in logistics for printing barcode and radio-frequency identification (RFID) labels are also likely to augment the market. Conventional printers are bulky (require a large amount of space) and are difficult to move from one place to another. Also, they require proper maintenance. Portable printers are smaller in size and are easily movable. Therefore, an increase in transition from conventional printers to portable printers is expected during the forecast period. Moreover, demand for portable receipt printers is projected to be significant from the transportation and other retail sectors for various applications including invoices, printing receipts, generating tokens, sample tracking, and generating shipment labels. These factors are estimated to drive the global portable printer market in the near future. However, increasing digitization across the globe can be a restraining factor for the portable printer market. Conversion of analogue information to digital information is termed as digitization. Digitization helps to improve transaction speeds, customer experience, supplier relationship management, and marketing & sales effectiveness. This can act as major hindering factor for printed document trends and therefore restrict the growth of portable printer market. Nevertheless, research and development on better battery runtime time and availability of more number of pages in portable printers are anticipated to provide potential growth opportunities for the global portable printer market.

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The global portable printer market can be segmented based on technology, connectivity, application, distribution channel, and region. In terms of technology, the market can be classified into thermal, inkjet, and impact. Based on connectivity, the global portable printer market can be divided into wireless, USB, Bluetooth, and Ethernet. In terms of application, the global portable printer market can be categorized into transportation & logistic, retail, health care, telecom, manufacturing, and others. Based on distribution channel, the global portable printer market can be classified into online and offline.

In terms of region, the global portable printer market can be categorized into Asia Pacific, Europe, North America, South America, and Middle East & Africa. Asia Pacific is expected to hold a major share of the global portable printer market by the end of the forecast period.

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Key players operating in the global portable printer market include Canon Inc, Bixolon Co. Ltd, Citizen Systems Japan Co., Brother Industries Ltd., Honeywell International Inc., Fujitsu, Oki Data, Hewlett Packard Enterprise Development LP, Sato Holdings Corporation, Polaroid Corporation, Star Micronics, Printek LLC, Toshiba Tec Corporation, and ZEBRA Technologies. These players focus on launching good quality and technologically advanced products to retain their customer base.

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