While their contribution isn’t as dominant as that of anti-ageing creams, gels, moisturizers and face masks, pore strips will continue to be recognized as a key product segment in the global cosmetics industry. As waxing techniques gain popularity in providing skin care solutions, products such as pore strips pave ways towards consumers’ preferences. A major driving force for sales of pore strips is the worldwide prevalence of blackheads as a common skin problem. Pore strips are being widely used as a quick fix to removing blackheads. In the future, blackheads will continue to represent a common skin woe for consumers, which will influence their decision whether to opt for expensive skin treatments or use pore strips which are cheap and easy-to-use.
The global market for pore strips is likely to witness a robust growth in the coming years. Transparency Market Research foresees the global market for pore strips to touch a valuation of US$ 2.7 billion by the end of 2026. In the due course of period, 2017-2026, the global pore strips market is assessed to expand at a CAGR of 7.6% in terms of value.
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Pore Strips Market: Major Growth Deterrents
At one end, consumers are driven towards buying pore strips for their easy usability and cheap costs. On the other hand, there is a growing skepticism among consumers over the downside of using pore strips. Using pore strips extensively can damage skin complexion and cause broken capillaries on thinner skin layers. Manufacturers have come to deadlock in terms of finding ways to avoid their pore strips from damaging the skin.
The adhesives used in production of pore strips are potentially harmful for the skin. These strips can create irritation for sensitive skin, and even expand the pores. Healthy skin cells also get removed with blackheads, and pore strips don’t assure a permanent removal of blackheads. Scientists believe that pore strips also suck out the natural oils present in our skin, and make pores more susceptible to infection and scarring.
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Economic Pricing – a Key Trend in Global Pore Strips Market
The key purpose of pore strips is to remove blackheads, dirt and dead cells from skin pores. Simple and easy utility of pore strips make them a common product among consumers with average disposable incomes. To keep pore strips affordable for this consumer class, manufacturers will continue to offer them in the economic pricing range. Over the forecast period, around 70% of pore strips sold worldwide will be priced economically. Instead of premium pricing, which reflects high profit margins, market players will continue to focus on offering pore strips in economic price range. By the end of 2026, nearly US$ 1.9 billion worth of pore strips priced in the economic range will be sold across the globe.
Pore Strips Market: Key Stakeholders
Prominent brands in the cosmetics industry have forayed into production of pore strips. Currently, P&G, Unilever, Kao Corporation, Lucky Fine, Earth Therapeutics, boscia, LLC, Sephora, Boots, Ulta Beauty, and Walgreen Co. are among the prominent players in the global pore strips market. Several pore strip manufacturers are seeking ways to avoid the product from hitting the decline curve in its product life cycle. Through 2026, the global pore strips market will continue to represent a state of maturity with a few companies entering the competition landscape.
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