Plush Toys demand Will Generate Massive Revenue In Future – A Comprehensive Study On Key Players 2027

Plush Toys Market: Introduction

Plush toys used by growing babies are very soft and sometimes have mirrors attached to them. Plush toys provide comfort to babies.

Global Plush Toys Market: Competition Landscape

Mattel, Inc.

Mattel, Inc. is a global toy manufacturing company involved in the design, manufacturing, and marketing of toys. Mattel, Inc. was set up in 1948 in California, the U.S. The company’s product portfolio includes plush toys which are sold under the brand “Fisher-Price.” It sells toys under the brands “Barbie,” “Hot Wheels,” “Thomas & Field,” “American Girl,” etc. The company manufactures all its plush toys and other products through both company-owned facilities and through third-party manufacturers. Prominent manufacturing plants of Mattel, Inc. are located in Thailand, Mexico, Malaysia, Indonesia, China, Canada, etc. The company sells toys under private labels such as “Matchbox,” “Fireman Sam,” “Enchantimals,” “Uno,” “Polly Pocket,” “MEGA,” etc.

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LEGO System A/S

LEGO System A/S, a family owned company was founded in 1932 by Ole Kirk Kristiansen and is headquartered in Billund, Denmark. The company’s product portfolio includes plush toys, apparel and accessories, books, costumes, watches & clocks, and stationery. The company has operations in the U.S., Canada, Mexico, U.K., Germany, France, Switzerland, Sweden, Spain, Poland, Norway, Netherlands, Italy, Hungary, China, Australia, etc.

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Global Plush Toys Market: Dynamics

Rise in infant population and increasing demand for soft toys increasing sale of plush toys

An increase in population of infants and babies is seen globally. According to the United Nations (UN), 250 babies are born every minute across the world. Child mortality rates have declined with the rise in education, increasing disposable income, and change in lifestyle. Global child mortality rate has decreased from 9.32% in 1990 to 7.71% in 2000 to 3.91% in 2017 as per World Bank statistics. This increases the number of infants and babies in the world. Rise in demand for plush toys among consumers for their babies is because of increasing disposable income over the years especially in emerging economies such as China and India. All these factors are increasing the demand for plush toys across the world.

Global Plush Toys Market: Segmentation

The global plush toys market can be segmented based on:

  • Product Type
  • Distribution Channel
  • Region

Global Plush Toys Market, by Product Type

  • Cartoon Toys
  • Traditional Plush Animals
  • Battery Operated
  • Action Figures & Model Play
  • Dolls & Play Sets
  • Special Feature Plush Toys and Puppets

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The report on the global plush toys market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on market segments across different regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

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