In the words of Mark Twain, one of the popular American writers and entrepreneurs, ‘To succeed in life, you need two things: ignorance and confidence.’ The saying seamlessly fits the situation of the current global crisis, as it is only the confidence and unique perspective that can help the business to set itself cut above the rest. Besides, launching new products amid the pandemic can be turned into a splendid success by integrating the strategies with reality.
If you are planning to contribute to innovation by bringing new products into the market during COVID-19, here we can help you with the best product marketing ideas.
Let’s delve into the details to make hay while the sun shines.
Is Pandemic An Opportunity Or Threat For Launching New Products?
As per the recent research, although 73% of advertisers have retained themselves from launching new campaigns, among which, 52% are still expected to resume their advertising in the coming summer. What’s making the most of them continuing their step towards innovation?
This is because pandemic has presented the business with a bounteous time to frame strategies and work upon them with precise considerations. Besides, the increase in the number of customers seeking an online platform to satisfy their changing needs leads to an opportunity for digital businesses to grow. Thus, by understanding the reality and integrating it into the marketing activities, one can turn the current downturn into an opportunity.
Top Tips To Launch New Product Successfully During Pandemic
Be it small or large business, effective product launches have always been a strategic matter. Now, since the situation of the crisis has a significant impact on the business environment, it is essential to be extra careful and tactful.
Below are the ways that will help you achieve your goals of a new product launch amid the pandemic.
1. Identify The Target Market
Launching anything related to the best of health and wellness at the present time may automatically grab consumer’s attention. However, one needs to be quite deliberate if the products are not associated with the present needs of customers. This makes the identification of the target market a crucial step as reaching out to all types of consumers may result in rejections.
Subsequent to determining the target market, it is suggested to promote the products keeping in mind the consumer’s perspective. In addition, providing discounts and deals can be a plus point and makes your campaign hit the target.
2. Use ‘Must-have’ Approach
The kind of marketing language or the approach you use in advertising also impacts the efficiency of the campaign. Now since consumers are extra conscious and do not wish to invest their money in anything unnecessary, it is better to make your products seem useful in their eyes. Also, consider the attributes that every customer is seeking in today’s times in your service, such as comfort, wellness, and safety.
3. Opt For Creative Ideas Of Product Marketing
Where the constant but traditional endeavors of businesses are grabbing away the interest of consumers, you can engage them to the fullest by indulging in a creative marketing approach. Some of the innovative ideas that you can adopt for your new product launch in the market are organizing virtual events, fun surveys, and arranging contests and giveaways.
4. Create Awareness Before The Launch
Since the consumers are quite conscious at present time, it is suggested to create pre-launch awareness to ensure the establishment of the product in the market. The awareness campaign, be it any form will help the people believe in the credibility and usefulness of your product. You can accomplish this by sharing the product name, the vision, and its benefits in current situations to let the audience have all eyes on your launch.
Bottom Line
Achieving the marketing goals during the pandemic is no doubt, a challenging task. However, accepting the reality and turning the problems into advantages can help one stand among the crowd. All it requires is the business to grasp the customer’s needs and be sensitive towards them. Besides, considering the aforesaid product marketing ideas will bring extra efficiency to your new product launch campaign.
