Pet shampoo is a specialized pet care product that cleanses, conditions, and deodorizes pets’ coat and skin. Pets often get dirty and soiled, due to their outdoor movements, wandering and lying on dirty surfaces and hence need to be cleaned occasionally. The most common pets around the globe are dogs and cats, who have a hairy coating and hence are prone to getting infected with flea and ticks. This also increases the risk of growth of bacteria in their bodies. Pet shampoos are manufactured, taking into consideration the pH value of pet skin and hence are a lot milder than human shampoos.
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Additionally, most shampoos are medicated to treat a range of pet problems such as fleas, ticks, dandruff, skin issues and so on. Since they are medicated, it is recommended to leave the shampoos on the skin for five to ten minutes before rinsing off. These shampoos often form less lather, due to the limited use of sulfate, in order to suit their sensitive skin. Manufacturers are formulating new and innovative products to make the pet shampoos more effective and suitable for the required pet skin or hair. The usage of these shampoos regularly makes the pet hair soft and shiny.
The pet shampoo market is projected to expand at a significant rate during the forecast period. Pet shampoos are one of the major products in the pet grooming market which has witnessed significant growth around the globe. A major driver for the rise in demand for pet shampoos is the rising pet care awareness and the specialized products offered by manufacturers. Additionally, the trend of adopting pets is also rising with more and more families opting for more than one pet.
However, the lack of multi functionality of the products and also the lack of effect durability is considered to be a restraint to the market. Multifunctional pet shampoos have a rising demand due to the pet habits of getting dirty and at the same time getting infected by flea and ticks, and other bacteria; however, these shampoos are available at higher prices compared to the specialized ones.
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The global pet shampoo market can be segmented by pet type, treatment type, application, distribution channel, and region. Dogs, cats and others such as rabbits and hamsters are the different types of pets, for which pet care shampoos are used. In terms of treatment type, the shampoos are divided into moisturizing or dehydrating, cleansing, anti-itching, anti-dandruff, anti-flea & tick and others such as anti-bacteria, anti-fungal etc. The pet shampoo market is segmented into residential use and pet shop use on the basis of application.
Based on distribution channel, pet shampoos are available on online channels such as ecommerce websites and brand websites and also offline in supermarkets, hypermarkets, and pet stores. The pet shampoo market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America on the basis of region. The most common pet animals are dogs and cats and hence the pet grooming market is dominated by dog and cat products, especially the pet shampoo market. Furthermore, the products are easily available for consumers through both the distribution channels in different quantities as per requirement.
Some of the major players of the pet shampoo market include Petco Animal Supplies, Inc., Groomer’s Choice, SynergyLabs, Vet’s Best, 4-Legger, The Himalaya Drug Company, Wahl Oatmeal, BarkLogic, World for Pets, Earthbath, OxGord and others. These leading brands also focus on developing different specialized and skin friendly products, such as the herbal dog shampoo by Earthbath. Additionally, the brands focus on selling & promoting complimentary products along with shampoos such as conditioners, combs etc. The brands also involve veterinarians and other medical experts to maintain the quality and safety standards of the products.
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