Global overlaminates market: Introduction

Overlaminates are used to prevent damage to your asset. Overlaminates are widely used to protect the surfaces of graphics, warning & critical information labels, medical forms, and signatures. Overlaminates are anticipated to witness an increase in preference for protection of printed decals, during the forecast period, as the need for custom-printed products grows. Overlaminates are designed to protect and prolong the life of graphics and images. Product customization has emerged as a key trend across the world, fueled by the advent of high quality printing equipment. Overlaminates are made up of various types including polypropylene based, thermal transfer printable and silicone release coated. High quality printing and graphics have assumed a crucial role in customization these days, with customers desiring personalized designs for a unique appearance. Therefore, customization is practiced in key industries, such as electrical & electronics, and the automotive industry. They are also available in various thicknesses. Manufacturers of overlaminates are focused on additional features for enhanced appearance, such as a selection of pearlescent and glittering starlight decorative overlaminates, to cater to their clients’ requirements. Apart from enhancing the appearance of the product, overlaminates also prevent scratching or scraping of the surface. Therefore, the global overlaminates market is expected to have a largely positive outlook, over the forecast period.

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Global overlaminates market: Dynamics

The global overlaminates market is growing on the backdrop of increasing printing and graphics industry across the globe. The global graphic printing industry has undergone significant transformation in the last decade, generating higher demand for custom printed products. In addition to decals and prints on the surfaces of vehicles and electronic devices, overlaminates are also used to protect the surfaces of labels. The availability of overlaminates in various thicknesses in the market is expected to drive the global overlaminates market during the forecast period. Changing consumer requirements and expectations regarding product differentiation and appearance are the two key factors expected to play a pivotal role in the growth of the global overlaminates market during the forecast period. In addition, constant innovation has led manufacturers of overlaminates to include additional features such as UV stabilizers, to enhance the life of graphics. The desire for custom printed products is one of the global consumer trends which is here to stay well beyond the forecast period. Therefore, there are no key challenges to the growth of the market. However, there is plenty of scope for growth of the market in the emerging economies, where evolution in consumer trends is bringing a significant change in the way the consumer goods sector operates.

Global Overlaminates market: Segmentation

The global Overlaminates market is segmented as –

On the basis of types, the global overlaminates market has been segmented as­­:

  • Polypropylene based
  • Thermal transfer printable
  • Silicone release coated

On the basis of thickness, the overlaminates market has been segmented as:

  • Up to 24 microns
  • 24 -36 microns
  • 36 microns & above

*Pricing for the global overlaminates market has been captured on the basis of thickness.

On the basis of end use, the global overlaminates market has been segmented as:

  • Automotive
  • Electricals & Electronics
  • Household
  • Others

On the basis of finish, the global overlaminates market has been segmented as:

  • Gloss
  • Matte
  • Satin
  • Luster

Global overlaminates market: Geographic Outlook

The global overlaminates market has been divided into seven key regions –

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Japan
  • Middle East & Africa (MEA)

The North America overlaminates market is expected to dominate the global overlaminates market, during the next decade. This is attributed to a mature consumer base for overlaminates in the region. The Western Europe overlaminates market is expected to follow the North America overlaminates market closely. Asia Pacific region presents lucrative opportunities for the growth of the global overlaminates market. The Middle East & Africa region is expected contribute significantly to the growth of the global overlaminates market during the forecast period, especially the automotive sector GCC countries.

Global overlaminates market: Key Players

Few of the key players operating in the global overlaminates market are – 3M Company, Arlon Graphics, LLC., Acpo ltd., STA, LLC, UPM Raflatac, Catalina Graphic Films, Inc., and DUNMORE Corporation, among others.

Western Europe accounts for the highest production volume share for overlaminates, followed by the Asia Pacific excluding Japan (APeJ) region, and North America, in 2018.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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