The over-the-top (OTT) market is expected to grow from USD 40 billion in 2018 to USD 128 billion by 2026, at a CAGR of 14% during the forecast period. The rapid proliferation of smartphones and portable devices, very low or no cost of availing OTT services with a growing tendency towards original content and live video streaming is expected to drive the growth of OTT market. Other factors estimated to fuel the market growth are increasing use on internet, availability of high speed internet services, free trials of OTT services, upsurge in adoption of Cloud Media Processing, experimentation with new models for content monetization, consolidation and strategic partnership among competitors, high tendency to use social media and the upgrade the OTT services without the need to invest in infrastructure development.
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The report presents a panoramic view of the competitive landscape of the Over the top (OTT) market, covering details about the key manufacturers and companies, price analysis, revenue estimation, gross profit margins, business expansion plans, and other vital details that offers the readers deep insights into each company operating in the industry. The report also focuses on strategic alliances in the Over the top (OTT) market, such as mergers and acquisitions, joint ventures, product launches, brand promotions, collaborations, licensing agreements, partnerships, corporate and government deals, and others.
Top Players Analyzed in the Report are:
Apple Inc. (US), Facebook Inc. (US), Google Inc. (US), Akamai Technologies (US), Netflix (US), Amazon (US), Microsoft Corporation (US), Tencent Holdings Ltd. (China), Limelight Networks Inc. (US), Yahoo Inc. (US), and Nimbuzz (Netherlands), among other players.
Type of Content (Revenue, USD Million; 2018–2026)
Voice over IP
Text and Image
Audio and Video
Platform (Revenue, USD Million; 2018–2026)
Smart Devices
Laptops and Desktops
Set Top box
Gaming Consoles
Business Model (Revenue, USD Million; 2018–2026)
Subscription
Rental
Advertising
In-app purchase/content
Software Licensing
Unit Pricing
Hardware
Regional Analysis Covers:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
AsiaPacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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For a comprehensive value chain analysis, the report covers the downstream and upstream essentials of the Over the top (OTT) market. It also pays special focus on the growth process, macro- and micro-economic factors, raw material sources analysis, and other technical data. The report further segments the market on the basis of types, applications, and regions and offers insights into the segments that have the highest penetration and profit margin, along with recent developments based on geographies.
Benefits of Global Over the top (OTT) Market Report:
- Comprehensive analysis of the changing market dynamics
- A futuristic outlook on different factors influencing the market
- An 8-year forecast of the market growth and expected revenue growth
- Ease of understanding of the market, key segments, and their future growth
- In-depth analysis of the competitive landscape to give an advantageous edge for the companies
- Extensive insight into the market with in-depth analysis of the segmentation
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