Automotive 3D Surface Display: Introduction
- Automotive 3D surface display is a digital surface that is capable of displaying visuals with depth. The 3D surface display uses topographic elements and haptic technologies to achieve the effect of 3D visuals. Display technologies such as carbon nanobud film and thin film transistors have been used for the 3D surface display.
- Automotive 3D surface display has a seamless, 3-dimensional functional glass surface with topographic features. This provides a special visible appearance in contrast to classic, flat media shows, and allows the usability and haptic orientation due to the topography of the surface. Display applied technology such as carbon nanobud movie and skinny movie transistors have been used for the automotive 3D surface display.
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Key Drivers of Global Automotive 3D Surface Display Market:
- Rise in consumer demand for interactive and 3D displays is driving the automotive 3D surface display market. Development of haptic technologies is expected to further drive the automotive 3D surface display market. High consumer demand for intelligent cockpit technologies and need to enhance the ambience of the vehicle interior are propelling the automotive 3D surface display market across the globe.
- Rising trend of adopting connected vehicle technologies for infotainment, safety, and telematics is boosting the adoption of intelligent center consoles and touchscreen displays, which is turn is estimated to expand the 3D surface display market. Digitalization and availability of simple options, such as smartphone tethering, have fueled consumer interest in vehicle infotainment and entrainment systems. Adoption of surrounded view system and park assists requires a display, which is further driving the automotive 3D surface display market across the globe.
- Rise in demand for vehicles and consistent investments by automakers in research and development of cost-effective, environment friendly and low toxic products with a high life within the industry are likely to drive the global automotive 3D surface display market
- The trend of urbanization is increasing significantly, which is fueling the average income of urban population and enabling them to enhance their lifestyles. Furthermore, a rise in the demand for passenger cars is prompting manufacturers to increase the production of commercial vehicles, which in turn is fueling the automotive 3D surface display market across the globe.
Passenger vehicle segment to Offer Attractive Opportunities:
- The passenger vehicle segment is likely to hold a significant share of the market by the end of the forecast period. This is attributed to a rise in the demand for utility vehicles in highly populated countries such as China, India, and Brazil.
- High demand for e-class, crossovers, SUVs, and hatchbacks is driving the passenger vehicle segment, which in turn is likely to boost the automotive 3D surface display market. Rise in preference for private transport and buying power of consumers is driving the passenger vehicle segment of the market across the globe.
Global Automotive 3D Surface Display Market to hamper market:
- The high cost of advanced driver assistance systems and expenses related with technology, such as panels, is restraining the market. Furthermore, large displays if no longer carry out their intended function while needed, make them unsafe for drivers. This issue is being resolved with the introduction of the automotive 3D surface display. These factors restrain the automotive 3D surface display market across the globe.
Asia Pacific to Hold Significant Share of Global Automotive 3D Surface Display Market:
- Asia Pacific comprises rapidly expanding economies, including India and those in ASEAN, which are likely to witness higher demand for vehicles and consequently, boost the automotive 3D surface display market during the forecast period.
- Asia Pacific held a leading share of the global automotive 3D surface display market due to higher volume of vehicles produced in prominent countries, including China and Japan, and lower manufacturing and labor cost across the region. Moreover, availability of inexpensive labor and raw material in the region coupled with increasing number of local manufacturers is likely to propel the market in Asia Pacific during the forecast period.
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Key Players Operating in Global Market:
The global automotive 3D surface display market is consulted with top manufacturers across the global market. A few of the key players operating and potential in the global automotive 3D surface display market are:
- Visteon Corporation
- Delphi Technologies
- Panasonic Automotive
- Robert Bosch GmbH
- Continental AG
- Denso Corporation
- Siemens
- Kyocera Corporation
- Henkel Australia Pty Ltd
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