The nail art printer market has been fast-penetrating into commercial as well as residential spaces, given the growing preference among women for beauty and personal care products. Nail art experts look at a nail art printer as a profitable investment, as these systems can print designs faster as compared to a nail artist, which can help them cater to a large number of consumers.

The growing influence of social media platforms is nurturing the bond of women with fashion and beauty aficionados, which helps in driving awareness about new beauty-oriented technologies. Besides this, increasing self-consciousness regarding personality and looks in this image-centric age is likely to drive more women towards being direct or indirect customers of the nail art printer market.

Though the Internet has been making strides in even the remotest of the locations, developing and underdeveloped regions remain untapped, owing to little or absence of knowledge regarding nail care products. Besides this, extant nail art products such as acrylic sets of nails and artificial nails are already resonating well with women, which could overshadow the popularity of novel printers. To add to that, with nail art printers being cost-prohibitive in nature, 3D graphic nail stickers could impede their penetration, especially in cost-sensitive regions.

Analyzing the changing dynamics, analysts of Transparency Market Research (TMR) estimate that, the nail art printer market will grow to a value tantamount to ~US$ 645 Mn in 2019.

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Consumers find Offline Sales Channel More Trustworthy for Purchasing Expensive Products

Smartphones and tablets have handed over the ‘shop anything, anywhere, anytime’ liberty to consumers, which will drive massive sales through online sales channels. However, the convenience of online shopping isn’t yet impactful enough to completely spell the doom of brick-and-mortar stores. While consumers opting for an e-Commerce experience are proliferating at an exponential rate, it doesn’t necessarily push retail sales to the edge of extinction.

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Consumers still prefer the practical benefit of inspection offered by physical stores when it comes to purchasing expensive products. Such consumer behaviors are likely to drive exponential sales through online distribution channels, while offline sales channels, including electronic stores and specialty stores, are likely to account for three-fifth of the sales in the nail art printer market in 2019.

Why an Investment in Europe Market is Worth High Returns

The nail art printer market in Europe is projected to grow from a value of ~US$ 232 Mn in 2019 to ~US$ 420 Mn by 2027. Among others, Italy and the United Kingdom are home to numerous market players who constantly strive to push the envelope of beauty products to reap sales through the impulsive buying behavior of consumers. The introduction of products with enhanced ease and value-added features, such as instant print, is well-appreciated by consumers leading a demanding lifestyle. This creates a huge consumer base for the landscape, and the growing focus of market players towards the development of ultra-portable intelligent electronic devices will further foster a new trend of smart-sizing in the European nail art printer market, for other regional market to follow the suit.

nail art printer market segmentation

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