Mobile CRM Market: Introduction
- Mobility in software solutions are no longer add-on features but the strategy is on the path of becoming a new normal for businesses. Enterprises have seen the trend catching on fast, and creating a paradigm in their customer-facing business functions. Mobile customer relationship management has expanded the arena for enterprises who believe in business-on-the-go.
- Sales teams world over engendered by a growing trend of bring your own devices (BYOD) in enterprises are increasingly leveraging the potential of mobile CRM to expand their prospects.
- The large amount of customer data that come handy with mobile CRM enables sales teams to close more deals, achieve their sales targets, and shorten overall the sales cycle. An array of mobile CRM solutions have come to the fore that allows sales teams to take customer interactions to a new level, underpinning the steadily evolving mobile CRM market.
Rise in Demand for Mobile CRM in Retail, Banking, and Finance Industry
- Enterprises world over considering adopting a mobility approach in customer relationship management is a key factor driving growth of the mobile CRM market.
- Enterprises of all sizes see vast potential in mobile CRM solutions and are striving to make them an integral part of their CRM strategy. Particularly, mobile CRM has shown benefits in customer retention strategy, opine industry experts. The growing role of mobile CRM in mobile marketing automation strategy is an attractive proposition for software providers and are key to new avenues in the mobile CRM market.
- The growing demand for platforms and solutions that help marketers process a huge array of customer data and assess customer behaviour is encouraging investment in the mobile CRM market. Further, mobile CRM has expanded the scope of personalization in sales.
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- Over the past few years, software providers in the mobile CRM market have unveiled solutions that integrate real-time intelligence and contextual data about customers’ on-the-go. The trend of CRM-on-demand has gathered noticeable momentum in recent years in the market. New growth potential in the market has come notably from equipping them with AI features and machine learning technology.
- In the coming years, new business models will add new dimensions to mobile CRM. For example, recent years have evidenced the growing popularity of ‘pay-per-use’ pricing models. Further, the advent of secure cloud-based solutions has unlocked altogether new prospects in the mobile CRM market.
North America to Lead the Global Mobile CRM Market
- In terms of region, the global mobile CRM market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America is expected to dominate the mobile CRM market during the forecast period due to increase in usage of mobile services or platforms for employees and clients in business
- Developed economies in Europe have been early adopters of solutions in the global mobile CRM market. This is broadly underpinned by the rapidly increasing trend of mobile CRM strategies in various industries.
- Asia Pacific is expected to be an emerging region contributing to maximum growth of the market during the forecast period.
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Global Mobile CRM Market, Research Scope
Global Mobile CRM Market, by Deployment
- On-premise
- Cloud
Global Mobile CRM Market, by Enterprise
- Small Enterprise
- Medium Enterprise
- Large Enterprise
Global Mobile CRM Market, by Applications
- Healthcare
- BFSI
- Travel & Hospitality
- Media & Entertainment
- Retail & Consumer goods
- Information technology
- Services
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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