E-commerce PWA (Progressive Web App) is becoming more favored by merchants and users due to its convenience and improvements compared with a normal website. For business owners hoping to integrate this technology with their website, Magento 2 PWA is an excellent choice!
This post will help merchants understand more about this new technique with its benefits and the installation process. Let’s get started!
1 What Is Magento 2 PWA
Progressive Web App is the combination of a website and a native app. It brings the website surfers the experience of using an app on any device.
Magento PWA operates on Magento 2 platform. In simpler terms, it is a Magento website that integrated PWA.
2 What Are The Benefits of M2 PWA?
Owning all PWA’s features, M2 PWA also outperforms both a regular website and a native app. And it promises to enhance store owners’ and visitors’ experience.
Magento 2 PWA includes some unique features that do not exist in the website or the app.
- Add to the home screen:
This function allows users to install PWA on their devices within a touch. By tapping the popup “Add to home screen”, users can now access the Magento site any time they from their home screen without typing the URL again or searching on Google.
- Offline mode:
Users can access the information they loaded before even in low or no connection.
Service workers support this function, allowing PWA users to save the data in their device through precaching.
- Background sync:
This feature helps customers save their last action, and it will be processed when the connection is improved.
For instance, the connection is lost when a customer is filling information for his or her order. They can continue to fill in the form and submit checkout. When the Internet is reconnected, the order’s data will be delivered to the merchants to proceed.
- Push notification:
This function used to be only available when customers download the app on their device.
With PWA, push notification is now possible for a website. This creates more communication and interaction between firms and customers. The clients can now be continuously updated on the sales discount, new arrivals of the store without any disruption.
The price to develop Magento 2 PWA is around $5000, and it does not require maintenance costs.
For a native app, the price starts from $10,000, which does not include the fee to submit it to App Store/ Google Play and maintain the app during the operation process.
Using Magento Progressive Web App is good for SEO. Unlike a native app, the site URL enables merchants to get Google to index their online store. Besides, those URLs give the PWA ability to be linkable and searchable.
For a native app, clients could only find it on the App Store or Google Play.
Since installing PWA is just creating a shortcut on the device. Thus, it does not take much space in the gadget’s memory.
It also encourages more customers to install M2 PWA as it takes only a few seconds to install and does not require extensive memory usage.
This function also makes PWA surpass a native app as the second option has a lengthy installation process and large consumption of space in the memory.
The advanced features above do not only benefit store owners, but the visitors also have a better experience when shopping online.
Magento 2 PWA is very mobile-friendly and responsive.
There is no URL bar on the top of the site, so customers can view more goods and scroll less.
With the offline mode, the website loading time becomes faster. It is 2-3 times quicker than loading pages on a normal website.
3 How To Install PWA On Magento Websites?
PWA extensions are usually for free or have a low price.
Installing extensions is both easy and fast. Merchants can install by themselves by the guide from the extension provider or hire the provider to install.
With such a short amount of time and money to invest in M2 PWA, this method can only include PWA’s basic functions. Some core features of PWA, such as offline mode, push notification, add to the home screen, do not usually work.
Also, the online store remains the same theme. It may not be responsive to every technology gadget.
The site structure still consists of frontend and backend like a normal website. This is not the same as a PWA site structure, which has a storefront, API (the connection between storefront and backend), backend. Which will helpless to the site loading speed.
Magento 2 PWA Studio
This is a set of tools for developers to develop PWA storefront for sites using Magento 2.3 and above.
Magento 2 PWA Studio is also the official tool developed by Magento. This tool brings businesses a new eCommerce website with full features of PWA.
One limitation of using M2 PWA Studio to install is that the theme is not fully optimized for desktop.
Plus, firms still need to hire a developer to add functions so that the eCommerce site could operate smoothly and effectively. The overall process may last longer than using a PWA theme.
Besides, the online store using M2 PWA Studio is missing some functions from a normal Magento site (according to Luma Demo from Magento)such as adding to wishlist, comparing products, writing a review,…
PWA theme from providers
The majority of themes are developed based on Magento 2 PWA studio, so code conflict could hardly occur.
Merchants should avoid hiring untrusted agencies as they might provide themes that do not follow the Magento code standard. This can cause severe issues to the website that could result in lagging, site downtime,…
The PWA theme also covers more advanced features for an online store than using Magento 2 PWA studio. Shop by brands, multi-languages, multi-currencies is some new functions that can increase the diversity of shop visitors.
Among the three solutions, developing with a PWA theme has a higher cost (from $1,500).
The time to convert the Magento website to PWA using the M2 PWA theme is around 1 to 3 months.
Some reliable Magento agencies that provide service to integrate PWA in Magento 2 highly recommended by firms are Tigren, ScandiPWA, etc.
Also, it still requires extension or coding custom function to get the site best match merchants’ expectations. For extensions and custom functions that operate on the frontend, they need to be developed on API to continue to work after installing the PWA theme. No extra work is necessary for those in the backend as they are not affected by this change.
When more and more people are tending to online shopping instead of physical stores or supermarkets, it is high time merchants improve their online shops’ quality to attract more customers and bring the best service to visitors.
One thing to enhance the website quality is to install Magento 2 PWA. The benefits of adding M2 PWA to the eCommerce website are both undeniable and uncountable.
Merchants should consider upgrading their online store to Progressive Web App as soon as possible to optimize the customers’ experience. Thus, it can also boost site traffic and increase online sales profits.