Perfumers to Create Winning Fragrances Using Artificial Intelligence
The aroma chemicals market is undergoing significant transformations as a result of innovative chemistries and thorough knowhow of flavors and fragrances. Strategic collaborations have led to the unfolding of new-to-the-world fragrances (synthetic fragrances and extracts from flowers, fruits, mosses, and spices) in the aroma chemicals industry.
One such aspect about the aroma chemicals industry is the introduction of AI (Artificial Intelligence) for fragrance product development. As such, stakeholders are modifying their business operations by conducting ground-level developments to evaluate insightful data in the aroma chemicals landscape. Increased research & development efforts are giving rise to new methods of using artificial intelligence to develop perfumes positioned on digital fragrance models.
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With the help of artificial intelligence, manufacturers and stakeholders are able to create newer, safer, and greener molecules in the aroma chemicals landscape. Thus, using artificial intelligence elevates the process of cross-reference market research, acquisition of customer data, and preferences and disparate information that influences operational decision-making. Artificial intelligence also analyzes several formulas and historical data, which combines the art and science of innovative perfume-making in the aroma chemicals landscape. For instance, in October 2018, Symrise AG – a leading producer of fragrances and flavors, announced its collaboration with IBM Research – IBM’s research and development division, to develop Philyra, a project that is developed to use artificial intelligence and helps perfumers make productive and high-precision designs that are predicted based on novel combinations.
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Cleaner & Greener Operations Assist Stakeholders in Complying with Environmental Regulations
The aroma chemicals market is consolidated, with four major players accounting for ~57% of the market share. Latest trends in the aroma chemicals landscape are giving rise to the production of sustainable fragrances. Perfumers are shifting towards greener fragrances, as synthetic compounds have previously led to allergic reactions in some individuals. Stakeholders are restricted by stringent regulations for the production of synthetic musk compounds, since they negatively impact the environment, and contaminate aquatic wildlife and waterways.
In order to keep sanitary risks under control, stakeholders in the aroma chemicals landscape are adopting innovative and cleaner technologies, such as supercritical fluid extraction that use carbon dioxide under high pressure to extract essential oils, and the microwave-assisted extraction technique, which is an automated green extraction technique. Likewise, perfumers in the aroma chemicals landscape are incorporating sustainable ways to grow plants that are used in the perfume industry, to propagate better strains and establish optimal planting techniques to source sustainably-grown plant species such as pure sandalwood, to extract essential oils.
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Aroma Chemicals: Flourishing Personal Care Industry to Drive Market
- Aroma chemicals are key raw materials for fragrances and odorants. They are synthetic or natural compounds characterized by their pleasant smell. These are usually obtained from essential oils and aromatic compounds.
- Fragrances are a mixture of aroma compounds, fixatives, and solvents that are commonly utilized to provide a pleasant scent to the human body, animals, food, and various objects.
- Increase in awareness about personal hygiene, availability of various options in skin care products and toiletries, wide portfolio of perfumes and deodorants, ever-growing population, and growth in disposable income in emerging economies such as India and China are boosting the demand for fragrances among consumers. This, in turn, is driving the aroma chemicals market.
- The global personal care products industry is anticipated to expand at a CAGR of ~6% during the forecast period. Fragrance and perfume manufacturers are striving to innovate and offer superior products to gain competitive advantages in the rapidly growing personal care products market. This is anticipated to boost the industry during the forecast period, thereby propelling the aroma chemicals market.
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