Kids Shampoo Market: Overview
Kid personal care is evolving on the back of increasing awareness of role and impact of ingredients on skin and scalp. The widening gap between the requirements of adults and kids has led the kids shampoo market to chart a distinct growth trajectory. There is a general proclivity of making bathing routines simple more than ever for kids. Plant-based ingredients are gaining popularity in formulating kids shampoos. Medicated and non-medicated are two of the key product categories according to one parameter, while they can be either synthetic and natural ingredients.
Kids shampoos help remove grime and dirt and usually serve multiple functions. Infants need shampoos that are hypoallergenic, tear-free, and contain natural products. Cleansing and refreshment are key to maintaining hygiene for kids. Some of the key ingredients used in natural products in the kids shampoo market are aloe vera and jojoba oil.
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Kids Shampoo Market: Key Trends
The demand for shampoos that promise to meet the specific needs for baby kids will help spurring the growth in the kids shampoo market. Oftentimes, body and hair wash personal care products for kids tend to symptomatic relief in dry skin conditions. Over the past few decades, hair- and skin-care options have proliferated. Demand has also proliferated on the back of kid-friendly packaging. The kids shampoo market has also benefitted from the advent of products that cater to all types of hair and various skin types. Growing awareness of self-care among kids has also spurred their inquisitiveness about the various products that they see their parents using. Growing popularity of multifunctional shampoos have been bolstering sales potential in the kids shampoo market.
Non-medicated shampoo sales have risen remarkably in some of the key regional markets in the past few years. A large proportion of sales in the kids shampoo market come from specialty stores and supermarkets/hypermarkets.
Kids Shampoo Market: Competitive Analysis and Key Developments
A growing number of manufacturers are aiming at offering family a variety of options in the kids shampoo market. They are increasingly pitching for formulations that are bereft of parabens, sulfates, and phthalates. Some of the aspiring players are leaning on offering gluten-free options.
A few personal care product manufacturers have attracted by offering all-in-one gel formulations that can offer washing and conditioning. Thus, their market proposition rests on simplifying the bathing routines and the entire family. Further, most players are exploring encouraging revenues in natural product segment that is bereft of artificial ingredients. This has also helped them some momentum in staying ahead of their competitors.
Some of the key players operating in the kids shampoo market are LO’real, The Himalaya Drug Company, Weleda, Earth Mama Angel Baby, Beiersdorf, and Mothercare. The growing popularity of anti-inflammatory plant-based ingredients is generating new revenue streams to several personal care manufacturers looking for getting a foothold in the kids shampoo market.
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Kids Shampoo Market: Regional Assessment
Some of the major regional segments in the kids shampoo market are North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Of these, North America and Europe have seen sizable revenue generation for global and the regional market. The revenues have been propelled by the growing awareness of the natural personal care products for kids and infants. Further, strides being made in research and development of paraben-free product with multiple functionalities are boosting the prospects of the regional markets.
On the other hand, Asia Pacific has seen some promising avenues for manufacturers of adult shampoo manufacturers. Several players are looking for competitive edge and gain a stronghold in new, emerging markets. Also, global players have recently started to set their sights on Asia Pacific market.
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