Intimate Wear Market: Introduction
Intimate wear, also known as undergarments, are an integral segment of the overall apparel manufacturing industry. It is the additional clothing layer used by men, women, and kids under outerwear. The comfort of intimate wear is largely associated with its design and fabric used. Most common fabrics used to design intimate wear include natural fibers, and synthetic fibers such as rayon, linen, cotton, silk, modal, Lycra, and nylon.
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Key Drivers of the Global Intimate Wear Market
- Improved standard of living and rising number of working women is driving the demand for overall intimate wear across key geographical regions. Additionally, dramatic changes in female outerwear has resulted in specifications in the choice of lingerie. Therefore, manufacturers are engaged in continuous research and development in order to develop new products to satisfy the changing consumer tastes and preference.
- Rapid urbanization and changing demographics across emerging economies is anticipated to drive strong investment in intimate wear manufacturing. Increasing female literacy rate, diversified product offerings through multiple distribution channels, and growth in income level are key factors expected to boost the market penetration during the forecast period.
Key Trends in the Global Intimate Wear Market
- Growth in organized retailing and increasing investment in online distribution channels by key brands are important trends in the intimate wear market across different regions. Moreover, retailers are focused on offering the right product mix with a combination of global and local brands to cater to different consumer groups at different price points.
- E-commerce platforms specializing in the marketing and distribution of lingerie have increased significantly in recent years. Millennial consumers prefer online channels to avail best discounts on popular brands as well as to purchase latest designs and patterns endorsed by well-known celebrities.
Key Players Operating in the Global Market
Key brands of intimate wear are focused on product diversification, aggressive advertising, improved designs and patterns, and strong branding. Moreover, companies are expanding their offline distribution network with the launch of exclusive brand stores in mega cities to cater to urban consumers. Collaboration with hypermarket retailers and e-commerce companies is the key marketing strategy of intimate wear brands.
Some of the major companies identified in the global Intimate wear market are:
- Hanes Brands Inc.
- L Brand Inc.
- Berkshire Hathaway Inc.
- Jockey International Inc.
- American Eagle Outfitters (Aerie)
- MAS Holdings
- Triumph International Ltd.
- Ann Summers
- Hanky Panky Ltd.
- PVH Corporation
- Marks and Spencer
- LVMH
- Chantelle Group
Global Intimate Wear Market: Research Scope
Global Intimate Wear Market, by Gender
- Women
- Lingerie
- Shape Wear
- Sleep Wear
- Sports Wear
- Maternity Wear
- Men
- Vests
- Briefs
- Regular Briefs
- Boxer Briefs
- Boxer Shorts
- Trunks Briefs
- Others
Global Intimate Wear Market, by Material
- Cotton
- Silk
- Modal
- Lycra
- Nylon
- Others (Linen, etc.)
Global Intimate Wear Market, by Price
- Low
- Medium
- High
Global Intimate Wear Market, by Consumer Group
- Kids
- Teenagers
- Adult
Global Intimate Wear Market, by Distribution Channel
- Online
- E-commerce Websites
- Company-Owned Websites
- Offline
- Specialty Stores
- Hypermarket & Departmental Stores
- Others (Independent Retailers, etc.)
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