Global Pay TV Services Market – Introduction
- Pay TV services are a package of content wherein a customer leases a set-top box or proprietary coaxial cable. Pay TV generally includes subscription-based content such as newly released movies or sporting events, which are only supplied on demand.
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Impact of Coronavirus (COVID-19) on the Pay TV Services Market
Lockdowns across major regions (Europe, Asia, and North America) due to an increase in the spread of Coronavirus (COVID-19) has a positive impact on the pay TV services market. Nowadays, people are focusing majorly on content delivery platforms such as cable TV, Netflix, and Amazon Prime, which are expected to influence the growth of the pay TV services market.
Unveiling of Popular Reality Shows Coupled with New Channels Driving the Global Pay TV Services Market
- Data analytics generally enable insights regarding public preferences and the content type that usually gain traction. Popular reality shows and new channels have emerged to provide content to audiences worldwide. Likewise, the television sector is also focusing on reality shows as they are found to be more productive in terms of advertisements. Additionally, seasonal subscriptions are also growing owing to sports tournaments; some of the pay TV service providers offer seasonal subscriptions and then recall their customers thereafter.
- Personalized subscriptions enable customers to protect on their channels that they don’t watch usually. It’s a responsibility or a facility which is also employing in favor of PayTV vendors. These type of subscriptions also enable the advertising sector to place their messages on suitable platforms from where they can easily reach the public or customers.
- Therefore, the unveiling of popular reality shows coupled with new channels is driving the pay TV services market.
Increasing Trend of OTT Media Expected to Hamper the Market
- The dominance of OTT media is a threat to the pay TV market worldwide. Mobile subscribers are likely to reach 5 billion by 2025 as per Global System for Mobile Communications (GSMA). This prediction is bound to lead to a rise in OTT subscribers specifically for OTT streaming platforms.
- Therefore, increasing trend of OTT media is expected to hamper the global pay TV services market.
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North America to Account for Major Share of the Global Pay TV Services Market
- In terms of region, the global pay TV services market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa
- North America is anticipated to account for major share of the global pay TV services market during the forecast period due to increasing focus on adoption of the Integrated Broadband-Broadcast (IBB) system by pay TV service providers in the region, indicating potential growth of the market. Europe is expected to be the second largest market for pay TV services from 2023 to 2030.
- Asia Pacific is projected to be a rapidly growing market for pay TV services during the forecast period due to increasing demand for High Definition (HD) video content, specifically in India, Japan, and China.
Key Players Operating in the Global Pay TV Services Market Include:
- CANAL+ GROUP
- France Télévisions
- M6 Group
- Noos Numericable
- Orange TV
- SFR Group
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