Let’s face it, attracting new customers takes time, money and effort. As a merchant, providing good service and creating loyalty programs that keep customers coming back time and time again is far more efficient and cost-effective.
Even though you might not have the budget of a big box store to run a customer loyalty program at full speed, there are some good alternatives that prove to be very profitable too.
The most interesting and effective alternative in this case is email marketing. It’s an effective way to retain and retain customers, and gets started as soon as you collect your customer’s email when they go to checkout.
Then it allows you to send them emails about sales, discounts, coupons and other promotional offers for a limited period of time. This will entice them to visit your store, and they will give more value to being subscribed to your email list.
Finally, Don’t Forget To Track Your Efforts
In order for you to get the most out of your promotional campaign, you need to track the revenue generated by the promotional campaign. Ideally, you should be able to assign tracking codes or brewdog discount code to certain products in your POS system and generate a report to see if you’ve made any progress since launching your first campaign.
The other important part is setting a deadline for each campaign, not only to get customers to act faster, but also so that your promotions can be seasonal. It will also help you take a much more strategic approach and give you enough time to plan everything in advance; to make sure all goes well and to get the most out of your efforts.
Promotional Price: POS Display that effects on sale
Take Advantage of POS Displays (Point-of-Sale Advertising Displays)
You s u surely already overview of POP displays during your visits to the supermarket, where you do not you help but notice all these celebrity magazines that were so inclined! Well, you will be pleased to know that POS displays are one of the most effective ways that retailers use to encourage impulse buying.
For example, you might have noticed that the last time you went shopping for clothes, there was an endless series of bins and displays filled with what you might call “add-ons” intended for generate “upsells / upsells” on the way to the checkout counter.
The reason these POS displays and the impulse buys they generate are so effective is that research shows that almost 66% of all product purchase decisions are made when people walk through your store. . And guess what? Almost 53% of these decisions are considered impulse buys.
Well, it’s time to start thinking about what you could put in place around your checkout counter area to get customers to buy more.
Here are some examples of different types of POS displays:
“Speed bumps”: When customers are getting ready to complete their purchases, you can deliberately draw their attention to products they might not have noticed, strategically placing them in the path to the checkout counter, or even in different areas inside the store.
Search Bins: These are bins full of products that are again strategically placed to attract the curiosity of customers and entice them to “dip” their hands to find the item they are going to add to their cart, while they are waiting in line to go to the cash register to pay for what they have come to buy.
Free Samples: This is a very effective technique for creating demand for any new products that you may have recently added to your store. Offering free samples of certain products allows customers to use them for free, and even if they don’t buy the paid version, you can be sure they’ll think about it the next time they visit your store.
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