Water Indicating Labels Market: An Overview
Water indicating labels change color when exposed to water. These labels change color within seconds of water contact, and the color change remains for an extended period even after submersion in water. Water indicating labels are primarily used for verifying water damage during transit and validating customer warranty claims. These are self-adhesive labels can be printed using thermal, flexographic or screen printing processes. Water indicating labels are long lasting and possess exceptional resistance from oxidizers. Moreover, the water indicating labels can be equipped with security features to ensure better control and authenticity.
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Water Indicating Labels Market: Dynamics
As water indicating labels provide clear evidence of water intrusion, they are used where interference with water causes critical damage. Sensitive electronics such as mobile handsets, processors and other devices which are prone to water damage employ water indicating labels. Use of water indicating labels aids in controlling false warranty claims. These labels change their color when they come in contact with liquid. Water indicating labels are placed inside electronic devices like mobile phones, laptops, tablets, etc. The color change notifies that electronic product has been exposed to water and may or may not be covered under warranty.
Additionally, using water indicating labels for detection of water intrusion is relatively an economical method for detecting water damage. These factors are expected to be the major drivers for the growth of water indicating labels market in the coming years. Manufacturers of water indicating labels are focusing on enhancing the label performance and reduce the chances of false detection due to humidity. Also, water indicating labels are customizable, and therefore can be used for various surfaces, which increases the scope of growth of the global water indicating labels market. Thus, it is anticipated that the global water indicating labels market will continue to flourish over the forecast period, fueled by increasing demand for water indicating labels as an efficient and economical way of identifying damage caused by water entry. Despite the positive outlook, the growth of global water indicating labels market might be hampered by the use of plastic in the manufacturing of water indicating labels.
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Water Indicating Labels Market: Segmentation
Globally, the water indicating labels market has been segmented by material and end-uses
On the basis of material, the global water indicating labels market has been segmented as follows
- Paper
- Polyester
On the basis of end-uses, the global water indicating labels market has been segmented as follows
- Laptops
- Mobiles
- Cameras
- Other electronic devices
Water Indicating Labels Market: Regional Outlook
Geographically, the water indicating labels market has been segmented as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excl. Japan (APEJ), Middle East & Africa (MEA) and Japan. The Western Europe region is expected to maintain its dominance in the global water indicating labels market during the forecast period. The North America region is expected to follow the Western Europe region in terms of value and volume and projected to register substantial growth in the coming years.
The Asia Pacific excluding Japan (APEJ) region is expected to attain a remarkable growth rate of water indicating labels market during the forecast period. The expansion of the electronics industry is likely to propel the growth of water indicator labels market in the APEJ region. China is expected to be one of the most attractive markets in terms of incremental opportunity. India is expected to outpace other countries in APEJ region in terms of the growth rate of water indicating labels market. The Middle East & Africa and Latin America regions are expected to have a positive outlook for the water indicating labels market during the forecast period.
Water Indicating Labels Market: Key Players
Some of the key players operating in the global water indicating labels market are Brady Corporation, NovaVision Inc., S. Anand Packaging Pvt. Ltd., Anchor Graphics Inc., 3M Company, MR Label Co., Avery Dennison among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
