Anti-counterfeiting Packaging Market: Overview
Counterfeits are unauthorized reproductions of a trademarked brand which are identical to genuine products. Counterfeit goods include clothing, jewelry, medications, cigarettes, electronic equipment and parts among others. Secure packaging is necessary to avoid counterfeit products. Anti-counterfeiting packaging is defined as the process of assigning secure packaging to the product in order to minimize infringement and counterfeiting. The market for counterfeit goods is growing worldwide and companies have to work harder than ever to combat this threat. Counterfeiting is a major problem in many market sectors, with the pharmaceutical industry most at risk due to illegal and dangerous substance used in counterfeit drugs. Today food and pharmaceutical companies are adopting anti counterfeiting packaging measures to prevent imitation and confirm safety of the goods. In addition, counterfeiting leads to reduced profitability and loss in brand value for the affected company.
Get Sample Copy:
Anti-counterfeiting Packaging Market: Segmentation
Anti-counterfeiting technologies followed by companies can be classified as follows: overt, covert, forensic or sterilization. Overt anti-counterfeiting features enable the end users to verify the authenticity of a product. These features are prominently visible and expensive to reproduce. Holograms, optically variable device, color-shifting security inks and films, security graphics, sequential product numbering and on product marking are some of the overt features used by packaging companies. Covert anti-counterfeiting packaging features enable brand owners to identify counterfeited products. Covert features cannot be detected easily or copied without specialist knowledge. Covert anti-counterfeiting packaging features include Invisible printing, embedded image, digital watermarks, hidden marks and printing, anti-scan design, laser coding, substrates and distinctive odors. Forensic markers are superior technology solutions which require dedicated test kits or laboratory testing to scientifically prove authenticity. These include chemical taggants, DNA taggants, biological taggants, isotope ratios and micro taggants among others.
Counterfeiting is a prevalent practice in majority of consumer industries. Hence, anti counterfeiting packaging technologies have applications in wide range of industries including food and beverage, entertainment, automotive, pharmaceutical, cosmetics, electronics and apparel among others. Food and beverage industry accounted for majority of the anti-counterfeiting packaging market. However, the pharmaceutical sector is expected to grow fastest among application segment due to high adoption rates of anti-counterfeiting packaging technologies by pharmaceutical industry.
Grab an exclusive PDF Brochure of this report:
Anti-counterfeiting Packaging Market: Trends and Opportunities
Increasing consumer awareness, new application areas, technological advancements and growing demand for secured packaging are some of the major drivers of this market. In addition, increasing government regulations and emphasis laid on eradicating counterfeit good in emerging and developed economies is set to drive the market. However, high cost involved in implementing anti-counterfeiting packaging technologies and apprehension among the manufacturers about the security features of anti-counterfeiting packaging technology is expected to restrain the growth of this market.
Anti-counterfeiting Packaging Market: Geographical and Competitive Dynamics
North America is the largest market for anti-counterfeiting packaging followed by Europe, Asia Pacific and RoW. Anti-counterfeit packaging technology is largely prevalent in developed economies as they face rampant problems from counterfeit products especially in pharmaceutical, food and apparels sector. Asia Pacific is still a niche market and is expected to be the fastest growing market due to rising consumer awareness.
Some of the key players in this market are Zebra Technologies Corporation (the U.S.), Impinj Inc. (the U.S.), Avery Dennison Corporation(the U.S.), Alien Technology Corporation (the U.S.), Authentix (U.K.), Essentra PLC (U.K.), Sicpa(Switzerland), Advanced Track & Trace (France), Alp Vision (Switzerland), ATL Security Label Systems (the U.S.), Atlantic Zeiser (Germany) and E. I. du Pont de Nemours and Company (the U.S.) among others.
Request For Customization:
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
Read Our Latest Press Release:
Transparency Market Research is a next-generation market intelligence provider, offering fact-based solutions to business leaders, consultants, and strategy professionals.
Our reports are single-point solutions for businesses to grow, evolve, and mature. Our real-time data collection methods along with ability to track more than one million high growth niche products are aligned with your aims. The detailed and proprietary statistical models used by our analysts offer insights for making right decision in the shortest span of time. For organizations that require specific but comprehensive information we offer customized solutions through ad-hoc reports. These requests are delivered with the perfect combination of right sense of fact-oriented problem solving methodologies and leveraging existing data repositories.
Transparency Market Research State Tower,
90 State Street,
Albany NY – 12207
USA – Canada Toll Free: 866-552-3453