Amid the COVID-19 pandemic, the sales of the ice-cream packaging will increase due to the boost in indulgence purchases in retail ice-cream and frozen desert. The recent introduction of novel ice cream and frozen dessert flavours and styles which also include vegan ice cream and other diet oriented frozen products will support the retail sales and thus related demand for ice cream packaging. There is growing popularity of more packaging-intensive single-serving goods of varied sizes due to convenience factor and control over portion.
The rise in super-premium ice cream products, the coming of new flavours, the introduction of gelato and gourmet has deeply impacted the ice cream industry as a whole. Consumers change their need every second rather it be a cup of ice cream, a cone, a likeable stick, a family brick, a tub for letting go of one’s sorrow and many others. Such a varied demand for different sizes will increase demand for the ice cream packaging market.
Sustainability is also increasingly important, especially in premium products. Leading packaging suppliers are on an intent to use high-value intensive packaging product which is recyclable, biodegradable and lighter in weight. Reducing the use of plastic in premium ice-cream products is a growing area of focus. For this companies are trying to improve the sustainability of traditional tubs and cups. Oatly and Coconut Bliss replaced their paperboard container which was coated with polyethylene with paperboard tubs lined with sugarcane-based bio-resin.
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Ice Cream Packaging Market: Dynamics
Ice cream tubes and cups remain the largest use packaging for the ice cream industry. Apart from these products, traditional pints and ice cream sticks also remain highly consumed single-use products. The fastest growth among the packages is now projected for ice cream pouches which in turn are used with popsicles, hand bars, and ice cream sandwiches. In frozen desert packaging there is also a rise in the usage of stand up pouches.
The rise in home eating during the COVID-19 pandemic with addition to indulgence purchases have increased the demands of small-sized individual portion container such as ice cream bars and cups. But as soon as the pandemic recedes the demand will also decrease for the ice cream packaging market.
An increase in health-conscious trends such as the incoming of vegan ice cream will also lead to a boost in the ice cream packaging market. As it can be said that with the introduction of more flavors and varieties of premium ice cream, the need for more effective ice cream packaging will simultaneously increase too.
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Ice Cream Packaging Market: Segmentation
The ice cream packaging market is segmented by packaging type and distribution channel.
By packaging type, the ice cream packaging market can be segmented into;
- Cup
- Tub
- Stick Packs
- Folding Carton
- Others
By distribution channel, ice cream packaging market can be segmented into;
- Supermarket/ Hypermarket
- Convenience Stores
- Ice-Cream Parlors
- Online Stores
- Others
Ice Cream Packaging Market: Regional Outlook
The sales of ice cream in the United States of America have increased in the last decade according to a report released by Food and Drug Administration (FDA). But in general North America and Europe has seen a slow rise in the consumption of ice cream which keeps the ice cream packaging market at a steady pace as in these areas there is a transition towards healthy and vegan alternatives which has a positive impact on their bodies.
But in the regions of the Asia Pacific and Middle East & Africa economies are booming and the lifestyle of people are changing. With the onset of urbanization and an increase in the standard of living of families, a spike in the consumption of ice cream is been seen in both regions. New flavours of ice cream, Gourmets, Gelato, other super-premium products have caused a rise in ice cream sales across the continents which in turn boost the ice cream packaging market.
Ice Cream Packaging Market: Key Players
Key players of ice cream packaging market are;
- Sonoco Products Company
- International Paper Company
- Sealed Air Corp.
- Huhtamaki Oyj
- Amcor Plc,
- Linpac Group Ltd.
- Ampac Holdings LLC
- INDEVCO Group
- Tetra Laval
- Berry Global
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