Environmental Concerns Trigger Demand for Hydration Containers

Plastic harms the environment more than most other material on the Earth. According to various reports, ~ 242 million tonnes of plastic waste was generated across the globe in 2016. Asia Pacific, Europe, and North America are the major contributors to plastic waste generation. To resolve this issue, various government and non-government organizations have started taking initiatives to reduce plastic waste generation. One such step is seen with the growth of hydration containers that comprise reusable water bottles, tumblers, shakers, infusers, etc., which has started gaining huge popularity among the masses. With nearly 100 million plastic bottles used every day, globally, which gives huge market potential for the growth of hydrations containers. Apart from environmental impact, changing preferences against the use of plastics bottles, increasing sports activities, and higher demand for lightweight consumer-friendly containers are also positively impacting the growth of this market.

To provide a complete understanding of the growth of the market, Transparency Market Research has recently published a report on the global hydration containers market. The report gives comprehensive information about the hydration containers market over the forecast period of 2019 and 2027.

global hydration containers market strategy

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Hydration Containers Help in Reducing Carbon Footprint

The first synthetic plastic — Bakelite — was manufactured in 1907, and marked the beginning of the global plastics industry. Since then, this industry has evolved significantly and has undergone various transformations. Gradually, the usage of synthetic plastic has increased for making water bottles and other beverage containers/bottles. Eventually, the quantity of production and the use of plastic bottles increased tremendously, adversely affecting the environment.

However, to reduce the environmental effects of plastic bottles, the demand for reusable bottles has increased significantly across the globe. Reusable bottles can used around 80 times, thus, helps in reducing the carbon footprint of plastic. Moreover, increasing pressure on landfilling and recycling issues due to single-use bottles has further fueled the demand for reusable bottles that are made of polymer, metal, glass, and silicon. Manufacturers are also innovating in terms of product design and features such as vacuum insulation, embedded mist sprayers, and infusers. These latest innovations are expected to increase the overall revenue generated by the hydration containers market in 2019 to ~ US$ 9.7 Bn, and to US$ 15.6 Bn by the end of 2027.

Hydration Containers Market Trends

Innovation in Product Design – A Lucrative Opportunity for Market Players

Players manufacturing hydration containers are focusing on innovating and developing new and advanced products by introducing new designs. Innovative products have lately been introduced in the hydration containers market across the globe, including filters, infusers, and mist sprayers. This conventional shift in the production of hydration containers is mainly being seen due to the increasing emphasis on health and healthy living. All these innovations in hydration containers have helped market players generate huge revenue, as a large number of customers are willing to buy these innovative products. Customers who are health conscious are more inclined towards using infuser embedded hydration containers that help in mixing herbs and fruits with water without any hassle. The demand for mist sprayers in bottles and filters has also gained huge attention from customers across the globe. Pertaining to these trends, various hydration container manufacturers are now investing in research and development to introduce these features in bottles at a lower cost. One such example is of Contigo; the company recently launched Cortland infusers in 2017. These bottles are equipped with Autoseal technology, which ensures a pleasant and spill-free drinking experience with fresh added herbs and fruits.

Advent of Smart Bottles to Expand Market Scope

Nowadays, people are more inclined towards convenience products, which has led to the development of smart bottles that are gradually making their presence felt in the global market. Moreover, people are now more aware of information technology in healthcare, which explains the growing importance of smart bottles across the world.

The growing prominence of wireless technology and increasing use of connected devices such as smartphones, smartwatches, tablets, and others has encouraged manufacturers to develop smart water bottles. These bottles are easily connected via Bluetooth, and send notifications to a user’s connected smartphone through an application. Some types of smart water bottles glow to indicate to the user that it is time to drink water. Another addition is time-temperature indicators that help in tracking the temperature of the water stored in the bottle. These bottles are widely popular among millennials and tech-savvy individuals. An example of this growing trend is the increasing sales of a company called Hidrate, which has neared to US$ 1 million revenue mark due to the popularity of its Hidrate Spark bottles among consumers. Hidrate Spark is a connected water bottle that tracks water intake and synchronizes to the Hidrate Spark app, which recommends a daily customized goal.

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  • According to Transparency Market Research’s latest market report on the hydration containers market for the historical period of 2014-2018 and forecast period of 2019-2027, the rising preference for reusable containers is expected to drive the hydration containers market over the period of forecast.
  • Globally, revenue generated by the hydration containers market has been estimated to be ~ US$ 9.7 Bn in 2019, and is expected to expand at a CAGR of ~ 6% in terms of value throughout the forecast period.

Increasing Preference for Reusable Hydration Containers Over Single-Use Bottles

  • Hydration containers such as reusable water bottles, tumblers, shakers, infusers, etc., are widely preferred over single-use bottled water for hydration purposes in many regions around the world. This is mainly due to the reusable and eco-friendly characteristics of hydration containers.
  • Widespread global concerns regarding the elimination of harmful plastic waste are generating high demand for metallic hydration containers. Companies are focusing on bringing down the cost of metallic hydration containers, and plan to increase awareness among people to stop using single-use plastic water bottles. Inclination towards the use of metallic reusable hydration containers will not only help reduce plastic waste, but also reduce petrochemical consumption which, in turn, will help in protecting the environment.
  • Consumer inclination towards the use of convenience products is expected to boost the demand for hydration containers during the forecast period. The primary reason for this growth is the fast-paced lifestyle and increasing living standards of middle-class households all over the world.
  • Some hydration container manufacturers are focusing on innovation in the market by providing unique dispensing solutions with added features. For instance,
    • In June 2016, O2Cool LLC launched a new 20 ounce cooling mister plastic water bottle. This bottle allows users to spritz a cooling mist with the press of a trigger to feel fresh in summers.