Vitamin is an organic substance that forms an integral part of an organism’s basic needs. They are a group of constituents that is needed for proper functioning of cells as well as their development and growth. They are usually consumed in case of any inefficiency in the body. Gummy vitamins are vitamin enriched medicines that come in the form of candies. The global gummy vitamins market is segmented on the basis of product type, form and age. By product type the global gummy vitamins market is segregated into multi vitamin and single vitamin products. Single vitamin products are further segmented into calcium, fish oil, vitamin B -complex, C, D, multi + omega-3 and energy B12 among others. Vitamin B-complex is the dominant type of single vitamin in the market. Multi vitamin products can be further segmented into vitamin K, D2 or D3, E, A, biotin, B12, B9, B6, B5, B3, B2 and B1 among other constituents. Multivitamins are designed on the basis of age and gender based on specific nutritional requirements of individuals such as multivitamin for men contains less iron and multivitamins for senior citizens contain more vitamin D. On the basis of form, the global gummy vitamins market is segmented into capsule, tablet, chewable and others. Capsule is the leading product in this segment and is expected to grow at a significant growth rate throughout the forecast period. Chewable is forecasted to have the fastest growth rate owing to the convenience of consumption of the products.Furthermore, the market for gummy vitamins is segmented on the basis of age into adult and child gummy vitamins. Adult gummy vitamins is the dominant segment as it is used for immune problems, low bone strength and vitamin deficiency among others.

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Major drivers driving the global gummy vitamins market include huge application in the pharmaceuticals and food industry. With growth in nutrition consciousness among consumers and doctors subscribing vitamin supplements to their patients is increasing demand and is driving the market in a positive way. In addition, growing health concerns among children and lack of nutrition among them is driving the global gummy vitamins market in a positive way. Gummy vitamins for children help in the bone growth of the children adding on to nutritional content in the body. Consumers opting for natural alternative is a major restraint to the global market for gu mmy vitamins. Untapped markets of Middle East and Africa and Latin America can prove to be great opportunities for the growth of the global gummy vitamins market.

Geographically, the global gummy vitamins market is segregated into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America is the most prominent region of the global market. Asia Pacific is forecasted to witness the maximum growth rate owing to increasing health concerns among consumers in this region. Countries such as China, India and Japan are forecasted to grow exponentially owing to improved lifestyle and better awareness about nutritional deficiencies. Countries in Middle East and Africa are also forecasted to have a high annual growth rate owing to increased penetration by global players in this region.

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Major players of the global gummy vitamins market include, ABH Labs, LLC (New York, U.S.), Aktiv Organic Limited ( Berkshire, U.K.), Ferrara Candy Company ( Illinois, U.S.), Gemini Pharmaceuticals (New York, U.S.), Gimbal’s Gummy Vitamins (San Francisco, U.S.), Life Science Nutritionals Inc (Quebec, Canada), Lonza Group (Basel, Switzerland), Makers Nutrition, LLC. (New York, U.S.), Nature’s Bounty, Inc. (New York, U.S.), Nature’s Products, Inc. (Florida, U.S.), Northwest Natural Products Inc. (Washington, U.S), Nutra Solutions USA ((New York, U.S.) and Vitakem Nutraceutical Inc. (New York, U.S.) among others.

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