For a while now we have been deep in a digital world and most of our lives revolve around it. From meaningful daily tasks to very important decisions regarding our lives have been going on thanks to the online world. It has a huge impact on our lives and an even bigger one on our businesses.
You should know by now that there are a few things that you should and can do to increase your business availability and visibility everywhere. Some business owners tend to focus on their market and they strive to be the top dog there, but for those that have even bigger ambitions having your business visible around the globe is important. What will help you with that? Well, two-three things – hard work, good product/service and a good medium to spread you around the globe, aka The Website!
In a digital era where few of us look at commercials on TV, walls and billboards, you have to be the one that will stick out in the virtual world. The trend of advertising on places like those is slowly dying and the internet will take over that share. It will be both cheaper and more effective to be present in a virtual world than anywhere else. For this to be as effective as possible you need to have a website that will reflect you as a business and show your quality instantly.
Today we will tell you what you need to do with your website to grow your business even further so read carefully.
The first thing you need to do is Index your website. Indexing your website means that you will be visible to broader audiences and that your reach will go further. You will appear in searches as a top recommendation meaning you will get a lot more traffic. Average Google user, when searching for something, usually picks from the top 3 or 4 results and the goal for you is to be there. Now Google has its fair share of work cut out for them and indexing your site that has been created now isn’t their top priority. They will get to it when they get to it. The job you have here is to make that job easier using tools at your disposal to speed those things up. What is interesting here is the fact that whenever someone makes a new website they expect that they will instantly be on top and that everyone will see them. The harsh reality is that this is not true and that indexation takes time and all other sites that have been waiting and that have been older than yours have the advantage. Use the indexation tools, do a proper job and you will get on that list sooner than later.
The second thing that is highly advisable is to create a good user experience on your site. User experience is really important and it should be your focus when you are creating a new website or updating the one you already had. Sometimes it will not matter if your site has the best content out there, the best and delightful images, backgrounds, or plenty of drop-down menus if they all add to a bad experience for the users, you can read here more about this topic. Although these things sound incredible and sound sophisticated, the best approach here is to have everything simplified. The reason for that is every site that tries to cram as much as possible on it will get stuffed down, it will run poorly, the images will not load or will load slowly, the mobile experience will not be pleasant and you will end up with a lot of disgruntled users. The way to go is simple and keep in mind your users and what they look for when they get on your site. Make those things easily reachable and visible and you will have no issues. Provide them with the easiest way to get to what they search and keep in mind that 9 out of 10 times less is more.
If you sort out these first two things you will have some traffic and you will have visitors, but if you aim to be seen further and by more potential clients you need to increase your site traffic. The way to increase traffic on your website isn’t easy but with some effort, you can achieve it. The way to do this is by utilizing things like organic searches, social media, emails and referrals. When it comes organic searches are probably one of the most daunting tasks but if you manage to achieve at least one quality blog post on your website a month if you have a secure and fast site without technical issues and if you created as smooth of an experience as possible you shouldn’t worry about this. When it comes to social media the best thing is to utilize social sites that have the most users and Instagram, as well as Facebook, are a great place to start. Establish your presence there and in no time you will have people diverting to your website, with little effort. Emails are another tough and time-consuming thing but they give the best increase in site traffic. the way to utilize emails to the fullest is to create sign-up forms on your site that will draw people in, special content that will be available if they give their contact details and have your emails on par with your website or with what you are selling. Tie it to a product or service you offer and you will have no issues there.
The last but not the least thing to have in mind is the unification of all of your marketing channels. What this means is that your website has to be the end destination of every marketing channel you have employed. This way you are ensuring an increase in your traffic, you are broadening the good word about your business and you are reaching wider audiences and markets. Having a good site is a bonus to you and it will allow for new potential customers to see you, learn about you and pick something you are offering 24/7. You are always there you are always available and a site that reflects that is the one that will boost your business. So no matter what marketing strategy you utilized, just make sure it ends up on your site. Create content that your users want to see, advertise your products and services directly and the traffic will be there as well as your growth in popularity.