Flushable Wipes Market – Introduction

Presently, flushable wipes are being used instead of toilet paper as they are easy to dispose. Flushable wipes offer an extra clean feeling which consumers do not get from toilet paper alone. Many athletes use flushable wipes after a gym workout to deodorize, cleanse, and hydrate the body from face to feet, serving as a decent alternative when one does not want to take a shower. Baby flushable wipes are used to keep babies clean and refreshed throughout the day. Flushable wipes can be used as face wipes, to remove oil and dirt, reducing the factors which cause breakouts or bacteria. Thus, flushable wipes have a wide range of uses and can be used anywhere and at any time.

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Flushable wipes are travel friendly and used for a variety of purposes

Flushable wipes are carried in airplanes and can be used while travelling. These pre-moistened towelettes help to stay refreshed and keep hands clean during long flights. They are part of most festival survival kits too and can be used after being in the sun for a long time or when kids play in the mud for too long. These utilities of flushable wipes enable their extensive use during summers and when climatic conditions are harsh, thus generating demand in the long run.

Skin soothing and safe to use, thereby fulfilling consumer needs

The best body flushable wipes are wet without being drippy, and contain skin-soothing ingredients such as aloe-vera and vitamin E, which helps the body stay soft and supple. Wet flushable wipes are durable enough to be used across body parts and gentle enough to clean sensitive or delicate areas as well. The wipes are safe to use as many flushable wipes are unscented and can be used by sensitive noses. The large size of these wipes also allows to use fewer flushable wipes and a thicker size makes them ultra-durable. These factors help consumers to get all the benefits which they seek and manufacturers are able to obtain profits and revenue by selling large packs.

North America to Dominate the Global Flushable Wipes Market

  • The global flushable wipes market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America accounted for major share of the global flushable wipes market in 2020. The market in North America and Europe is anticipated to grow at a rapid pace due to people spending more hours in the sun, large number of people focusing on hygiene and totally disposable wipes, the easy to carry wipes which can be kept in bags, and growing demand for flushable wipes in countries such as the U.S., Canada, Mexico, Germany, France etc., which is projected to surge the demand for flushable wipes.
  • The market in Asia Pacific is expected to expand at a significant growth rate during the forecast period due to increase in number of travelers, rise in living standards, growing demand to stay refreshed, and derive a better, more gentle, and calm skin, which is projected to fuel the demand for flushable wipes in the region.

Key Players Operating in the Global Flushable Wipes Market

Major players operating in the global flushable wipes market are likely to face intense competition during the forecast period. Prominent companies such as Dude Products Inc., Procter & Gamble, Kimberly-Clark, and Nehemiah Manufacturing are creating products which are safe and durable. They also manufacture wipes which are biodegradable and free of alcohol, parabens, and fragrances. These soft flushable wipes are hypoallergenic, and so are a great option for sensitive skin. Key players operating in the global flushable wipes market include:

  • Dude Products Inc.
  • Procter & Gamble
  • Kimberly-Clark
  • Nehemiah Manufacturing
  • Loney Nonwoven
  • Unico I.T.C.
  • Prestige Consumer Healthcare Inc.
  • Goodwipes

Flushable Wipes Market – Research Scope

Flushable Wipes Market, by Type

  • Flushable Wet Wipes
  • Flushable Dry Wipes
  • Flushable Intimate Wipes
  • Others (Flushable Adult Wipes, etc.)

Flushable Wipes Market, by Odor

  • Scented
  • Unscented

Flushable Wipes Market, by Skin Type

  • Normal
  • Oily
  • Sensitive
  • Others (Dry, etc.)

Flushable Wipes Market, by Consumer Group

  • Men
  • Women
  • Children

Flushable Wipes Market, by Price Range

  • Low
  • Medium
  • High

Flushable Wipes Market, by Distribution Channel

  • Online
    • Company-owned Website
    • E-commerce Websites
  • Offline
    • Specialty Stores
    • Hypermarket/Supermarket
    • Others (independent retail stores, etc.)

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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