Keyword research results in very effective contents. These contents are able to appear successfully on search engine results and have high SERP rank. A seobility check can be done to analyze if your work SEO use needs to be improved.
Tools needed for adequate keyword research
- Google Ads Keyword Planner: This planner provided by Google assists in getting the estimations of the amount of searches for a particular keyword. The planner comes in handy for website owners to get keywords used for website. Hence, they are able to compete against other websites. New keywords can also be generated on Google Ads Keyword Planner. This tool does this by compiling different keyword examples. It is not only able to create new keywords but also able to create new keywords variations. These variations are very helpful when using competitive keywords. Competitive keywords are very hard to gain high SERP. However, variations of the competitive keywords help to rank the website SERP high.
- Google suggest: Google created Google suggest as an active feature which is functional when an individual is typing search words into the browser. This feature uses the organic search of other multiple users to generate ideas that are related to the possible searches the user might be going for. There are cases when the generated guesses match the keyword the user is going for. Google suggest has a plethora of organic keywords that are near to the keywords that are searched on Google. This makes Google suggest a suitable cornucopia for researching keywords. This feature is compatible with Google search website and a few other browsers.
- Google trends: This is a tool provided by Google without charge. The tool is used to see teens on keywords in any niche. The feature accumulates and weighs data from numerous searches on Google. A graph is then utilized to display the trend of keywords over a certain period. Hence, site owners are able to make comparisons on different kinds of trending keywords and are able to determine the predominant ones at whatever period.
- Bing Ads Keyword Planner: This tool provided keyword suggestions. It does this by pulling a large amount of data and keyword trends. It estimates the performance and effectiveness of keywords. Therefore, it is about to combine numerous keywords lists to generate new keywords.
Conclusion
The keyword research tools are very efficient aids to website owners and bloggers to present content that precisely fits the needs of the user. However, the tools do have some limitations. The Google Ads Keyword Planner might not always produce target results as the feature is predominantly focused on advertisers and not on SEO. The Google planner can also be restrictive by eliminating advertisers with minimal spending. It is also important to note that it is not for long keywords as it conceals them. The Bing Ads Keyword Planner restrictions are similar to those of Google Ads Keyword Planner as it is also targeted towards advertising. It is also not suitable for researching websites for Google search. These tools improve the seobility of a blog or website.
