Esports or electronic sports are a group of sports played online via video games. Each team or individual competes in various popular online games and sponsors compete for a bigger share of the global audience. Esports market is home to intense competitions which increasingly take place in front of a live audience to build and measure audience loyalty.
These sports competitions are becoming increasingly popular in recent times. According to recent estimates, Esports market caters to over 380 million audience online every year. North America and China are home to some major players in the esports market. A sizeable share of the total revenue in the esports market is generated from these two regions. Europe is also a prominent market.
The revenue model in esports market works in a similar manner as in traditional sporting competitions. Most important revenue streams include sponsorships, advertising, publisher fees, ticket sales, and merchandise.
The most popular genres in esports market culture are first-person shooter (FPS), real-time strategy (RTS), battle royale games and fighting, and multiplayer online battle arena (MOBA). Popular games for esports include FPS titles Counter-Strike and Call of Duty, MOBA titles like Dota 2, and League of Legends, and tactical shooters like Rainbow Six Siege and CrossFire.
YouTube and Twitch have become central to driving esports market worldwide. Major league gaming in esports has reported 85% male viewership and 15% female viewership. Despite the skewed ratio, several prominent female personalities within esports are hopeful about the bright opportunities for female gamers. Recently, first esports arena opened in Santa Ana, California. It is the U.S. first dedicated esports facility.
The commercial questions about audience commitment and the nature of esports are an on-going debate. However, esports market has registered incredible growth in the last ten years.
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Global Esports Market: Trends and Opportunities
Millennials and younger generations are now highly connected to internet and technology. This has paved the way for online games and activities. Nowadays, children prefer video games as compared to other sport and outdoor activities. This has boosted the global esports market. Moreover, growing awareness about esports and peer-to-peer sharing has also accelerated the global esports market. Increasing number of events with large prize pools is a new trend seen in the global market that is further driving the global esports market. However, lack of standardization might restrict the growth of the market to a certain extent.
Global Esports Market: Regional Analysis
Key region covered in the global sports market are Europe, Asia Pacific, Latin America, North America, and the Middle East and Africa. Asia Pacific is expected to hold larger share in the market during the forecast period. This region holds almost one-third share in the overall esports market in the past few years. Asia Pacific is a lucrative market for the gaming industry due to its ease of entry as compared to other markets. Moreover, increasing number of esports competition in the region has made it the most lucrative regional market. investors from western regions are heavily investing in this region in the esports market.
Global Esports Market: Companies Mentioned
Under this section, the report provided key information about the prominent players operating in the global esports market. Some of the key players mentioned in the report are Nintendo, Tencent, Turner Broadcasting System, Activision Blizzard, Modern Times Group, and Valve Corporation. Leading players might be investing in various business development strategies to increase their geographical reach and get a firm hold in the market.
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