One of the biggest trends in email marketing over recent years has been the rise in the use of autoresponders and “chat” programs. Autoresponders are highly recommended for any serious email marketing campaign, because they save you tons of time and energy, and are much more cost-effective than running an in-house email marketing team.
Chat programs can work for some businesses but generally fall short of being an effective way to market your business. In this article, I will explore why chat programs and autoresponders can be harmful to email deliverability. Hopefully, by the time you have finished reading this article, you will understand why.
First of all, let’s talk about email deliverability issues. For email deliverability to be at its most effective level, email deliverability issues must be resolved. Open rates are a major cause of errors and downtime for emails. Without open rates going down, you can expect your subscribers to open their inboxes, check out what you have to offer, and then close the inbox when they’re done. With a stable subscriber base and effective deliverability methods, you will reach more subscribers in no time at all.
Another one of the major email deliverability issues is the handling of signed-up subscribers. DKIM is a technique that was put into place as a means of ensuring that emails are properly delivered to subscribers. DKIM is employed when you transmit your sign-up form to your subscribers using an email server.
An email server is simply a program that receives, parses and sends the signed-up subscribers’ email to the correct accounts on the server. DKIM makes sure that subscribers are correctly sent to the proper sign-up forms on the server, which greatly reduces errors from misspelled names and other things that take away from your marketing campaign’s overall effectiveness.
The last major issue we’re going to cover involves the handling of reputation warming. Reputation warming can take place when you send emails to members of your email marketing platform to help them build a positive feedback rating with other members of their audience. When you do this, you’re automatically sending an email to every single member of your list that has a positive review of your services or products. Although negative feedback isn’t allowed, positive reviews are still considered to be useful to a lot of people who find themselves taking the path of reputation warming instead.
Email deliverability isn’t always as simple as some people make it out to be. There are a variety of systems that you need to take advantage of if you want to ensure that your subscribers receive their email in the best possible condition. You don’t even have to spend the money on expensive is to get the job done because there are software programs that will do it all for you!
As I pointed out before, many different issues can come about when you’re trying to make sure your email deliverability is a success. However, by being prepared and researching what you need, you can greatly increase the odds of success. This includes the installation of the right software and the use of the appropriate keyword phrases.
