Educational toys are informative toys used for the social, cognitive, physical, and emotional development of toddlers, infants, elementary, preschoolers, and middle school kids. It also stimulates the learning process in children. Educational toys include activity sets, construction sets, math and science kits, play dough, DIY craft kits, and theme based toys related to alphabets, animals, & numbers. Educational toys are expected to instruct and encourage knowledge development of children.
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Trending factors such as innovative robotics toys for S.T.E.M (science, technology, engineering, and math) education, rising 3D shapes in toy designs, and surging green educational and eco-friendly toys are expected to drive the educational toys market globally in the coming years. Moreover, growing number of online buyers is a driving factor for the educational toys market during the forecast period all across the globe. However, the prices of raw material used for making educational toys are inconsistent, which is projected to hinder the educational toys market during the forecast period. Educational toy manufacturers are also progressively focused on using only environment friendly materials, as well as making major investments in R&D that are estimated to be an opportunity for the educational toys market in the future.
Key players operating in the educational toys market globally include Mattel, Parent Co., Toys “R” Us, Engino.net Ltd., Learning Resources, LEGO Education, JAKKS Pacific, Inc., Melissa & Doug, MindWare, Inc., Ravensburger AG, Safari Ltd, Simba Dickie Group GmbH, VTech Electronics North America, LLC, BanBao, Bandai Namco Holdings Inc., GigoToys, GoldLok Toys, and Hasbro. Key players in the educational toys market are projected to observe growing demand for educational toys in the near future due to a gradual shift in customer preference from conventional toys like action figures and dolls, to drones, robot toys, and other electronic toys. The market is highly fragmented and competitive owing to many options of small and medium enterprises (SMEs) and international brands in the market. Manufacturers are focusing on latest and innovative toys which are moving toward digital and online platforms. As a result, the educational toys market is estimated to witness improvement globally. Educational toys is an active industry, and its improvement is supported by factors such as technology and innovative products.
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