COVID-19 Pandemic to Fuel Adoption of Digital Freight Brokerage Platforms
The transportation & logistics sector is gradually heading toward a digital transformation, as more number of companies are leveraging digital technologies to improve various aspects of the value chain. The considerable rise in the volume of container shipping and air freight due to consistent restocking of business inventories has resulted in the overall growth of the logistics worldwide, which, in turn, is expected to have a direct impact on the overall growth of the global digital freight brokerage market. Air freight volumes are projected to witness steady growth in the upcoming years, as air freight companies continue to focus on improving their service and addressing the complexities involved in air freight management.
The significant influx on venture capital into the global digital freight brokerage market landscape is another major factor likely to fuel the expansion of the market during the forecast period. The demand for digital freight brokerage is witnessing growth due to increasing use of technology to streamline the process of operating with a broker by making it more automated and time-efficient. As increasing number of companies continue to strive to minimize transportation costs and improve customer services, the demand for digital freight brokerage platforms has witnessed a consistent rise.
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The noteworthy rise in the adoption of smartphones and mobile applications to improve reliability and efficiency of operations is one of the key factors anticipated to drive the global digital freight brokerage market during the assessment period. At the back of these factors, the global digital freight brokerage market is on course to reach the US$ 26 Bn mark by the end of 2030.
Venture Capitalists Continue to Invest in Digital Freight Brokerage
Current trends suggest a notable shift toward the adoption of digital freight brokerage platforms– a trend that is likely to continue during the forecast period. A number of small- to large-scale digital freight brokerage players has entered the market due to the increasing monetary support from venture capitalists. A number of companies, particularly in developed regions such as North America and Europe are investing considerable resources in technology to transform their brokerage operations by leveraging the benefits of technology.
As majority of tier-1 freight shipping companies primarily depend on contract rates, volumes across the digital freight market are likely to remain low. The considerable rise in the number of startups across the digital freight brokerage market landscape that are increasingly utilizing novel technologies, including artificial intelligence (AI) and machine learning models to predict the supply and demand of commodities is another factor influencing the expansion of the global digital freight brokerage market in the upcoming decade. In addition, the increasing focus on centralizing various logistics operations and processes through mobile applications is expected to assist carriers gain access to fewer channels and streamline the interaction with the same. A number of players involved in the current digital freight brokerage market are increasingly utilizing truck equipment pools to accelerate cargo movement and boost productivity within the transportation chain.
Market Players Focus on Forging Strategic Partnerships to Gain Competitive Edge
Several established transportation management system supplier companies are increasingly opting to partner with digital freight brokers. For instance, in October 2023, Uber Freight and Cloud Logistics by E2open announced the partnership between the two companies– a move that is expected to provide added flexibility, value, and control in shipping logistics. The companies further revealed that the move would offer shippers transparency, flexibility, and an exceptional level of ease in the current fast-moving market. While partnerships are likely to gain considerable momentum, a number of market players are also expected to focus on launching new digital freight brokerage platforms. For instance, in January 2023, Edge Logistics announced the launch of a digital freight-matching platform– a web portal that offers transparency in the brokerage’s private load board to the carriers.
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COVID-19 Pandemic to Open Up New Avenues
The COVID-19 pandemic has played an imperative role in bringing about considerable changes across the global shipping and commerce sectors. Although economies around the world continue to open up gradually, restriction on travel and trade are expected to remain in place during the upcoming months. The COVID-19 pandemic is likely to augment the demand for digital brokerage platforms in the upcoming years due to which, the global digital freight brokerage market is projected to witness a steady growth. The increasing deployment of digital freight brokerage technologies to improve supply chains amid the COVID-19 crisis is anticipated to provide lucrative opportunities to players involved in the current market landscape.
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