The popularity of cross training have witnessed a significant growth during the past few years.. Changing life style coupled with rising consciousness towards health and fitness among the population have resulted in the rise in demand for cross training shoes. Wearing proper cross training shoes prevent common feet injuries such as calluses, blisters and other related problems. Athletic shoe technology undergoes constant changes according to the consumer needs and preferences. Cross training shoes are thus a result of extensive research and development in order to cater to the changing needs and preferences of the consumers. Cross training shoes are manufactured with adequate cushioning, stability and motion control.
Global key participants in the industry include:
Nike Inc.,Under Armour Inc., Skechers, USA Inc., Adidas AG, PUMA SE, GeoxSpA, Crocs, New Balance, Wolverine Worldwide Inc, among others.
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Rapid growth of the e-commerce segment is one of the key factors complementing the growth of the cross training shoes market, by way of allowing the manufacturers operating in the field of cross training shoes to expand their sales network. Transition in the purchase pattern of the consumers ; shift towards online purchasing, has led the manufacturers to resort to selling their products through online channels. Further, inclination of the consumer preferences towards sporting activities coupled with adoption towards a healthier life-style are some of the other factors boosting the demand for global cross training shoes at present.. The younger population is the lucrative target audience for such shoes as they are more inclined towards having a proper body shape, which is another key factor aiding in the growth of the market at present..
However rising number of counterfeit products is a key factor hindering the growth of the cross training shoes market. Counterfeiting has resulted into serious problems, which damages the business operations of the manufacturers and also poses danger for consumer safety and health. Further, counterfeit products play a major role in disrupting the brand image of a company.
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