Crib bedding is used to create a comfort and safe sleeping environment to children. New born babies and young children spend most of their time in a crib and it is an important piece of furniture in a nursery. A crib sheet is an important part of the crib bedding. It covers the mattress of the crib. Crib sheets are available in a variety of sizes for various types of cribs such as round cribs, and mini cribs.

Crib bedding also come with a baby quilt or blanket; however, they can be hazardous for babies, as quilts and blankets can easily entangle and suffocate them. Swaddle wrap is a better alternative to the blanket or quilt. A swaddle wrap is used over a diaper, yet it leaves sufficient space for the infant’s legs to move. Additionally, swaddle wrap allows arms of the baby to stay inside and close to the baby’s body. The swaddle wrap can also be used as a blanket. Crib bedding is can be bought from online or traditional brick and mortar stores  that allow caretakers and parents to choose the best quality product for their children.

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Increasing consumer buying power, rising popularity of high-quality, safe, and organic crib bedding, and increasing demand for nursery bedding products around the world are expected to boost the crib bedding market. Price of the crib bedding is on the higher side that can go up to a couple of thousand dollars. However, increasing buying or purchasing power of consumers across the globe is boosting the demand for crib bedding. Continuous rise in the world economy has led to an increase in the consumer purchasing power, especially in countries such as the U.S., the UK, and India, among others. Due to the continuous evolving manufacturing methods of crib bedding, nowadays every parent can find an organic version of crib bedding in the market.

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Organic cotton or linen crib bedding is made by using natural, pesticide free materials that are compliant with the Global Organic Textile Standard (GOTS). The organic crib bedding provides higher safety, comfort, and are available in novel design. Despite the higher cost of organic crib bedding, several parents are choosing organic crib bedding that provides more safety and comfort for their babies. Parents are preferring sheets made from organic material than regular cotton sheets, as they are eco-friendly and a safer option for babies.

Presence of unsafe crib bedding in the market is likely to hamper the crib bedding market. Crib bedding such as bumpers, quilts, and pillows can block the infant’s airway, resulting in unintentional choking while sleeping. Risk of sudden infant death syndrome (SIDS) also increases with the use of crib bedding options. Furthermore, bumper pads can be harmful for infants. For instance, the American Academy of Pediatrics (AAP) released rules that emphasize on avoiding the use of bumper pads in crib beddings. As a result of various awareness programs from AAP, the U.S. Consumer Product Safety Commission (CPSC), and available safety standards for crib bedding is expected to nullify this restrain in near future.

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The crib bedding market can be segmented based on gender, sales channel, product type, end-user, and regions. In terms of gender, the crib bedding market can be divided into boy, girl, and neutral. Based on sales channel, the market can be categorized into online mode of selling and offline mode of selling. In terms of product type, the crib bedding market can be classified into bumpers, blankets, crib sheets, and others. Based on end-user, the market can be segmented into hotels, hospitals, home, and others.

Key players operating in the crib bedding market are MeeMee, The Pipal, Ayablu Incorporated, adenandanais, BreathableBaby, LLC., Carter’s, Inc., Naturalmat USA, Prince Lionheart, Inc., Liz And Roo, Carousel Designs, and The Land of Nod.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

 

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