An array of breastfeeding accessories and tools promise to make the life on nursing mothers more easy and newborn care less of a hassle. Various hurdles notably occupational, economical, and health factors reduce the intake of some breast milk for infants.
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The health care industry in developed as well as developing regions have been reiterating on the nutritional significance of breastfeeding, providing an impetus to the growth of the breastfeeding accessories market. The CDC in the U.S. has formulated ways to increase the proportion of infants who are partially or exclusively breastfed until at least six months. Achieving the goal has not been easy, since a growing numbers of mothers get back to work or enter full employment few months after delivery. Another common factor that plays a role in breastfeeding outcomes is the health of the lactating mothers. Doulas and lactation consultants encourage proper storage of breast milk so the baby can have it when it needs. All these aspects have shaped the contours of the breastfeeding accessories market.
Key product types in the breastfeeding accessories market are breast pumps, breast milk bottles, breast shells, and breast feeding pillow. Of these, the use of breast milk bottles are gaining popularity in the market. Further, rising use of breast pumps has catalyzed the demand for breast milk bottles.
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Global Breastfeeding Accessories Market: Growth Dynamics
Growing cases of low breast milk production after delivery is one of the key aspects propelling the need for breastfeeding accessories in hospitals. The awareness regarding these accessories has been growing in populations in developing economies, thereby catalyzing the demands in the breastfeeding accessories market. Further, growing discretionary spending by working mothers to make their post-delivery period more comfortable while being able to nurse the baby has made a positive bearing on the market’s growth.
Advances made in health care infrastructures in developing world are boosting the breastfeeding accessories market. The growing trend of shunning breast milk substitutes in recent years has bolstered the demand. The trend has been gathering steam on the back of efforts by International Code of Marketing of Breast-milk Substitutes to promote breastfeeding. Growing numbers of lactating mothers who return to full-time employment in emerging economies has boosted the application of these accessories.
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Global Breast Feeding Accessories Market: Notable Developments
Companies seeking to tap into the potential of the breastfeeding accessories market are trying to address the needs of mothers who are becoming smarter and more informed by the day. They are striving to give lactating mothers more options than to just being hooked to a place in office or lactation rooms. A few manufacturers have come out with portable and electric devices. Some of the most attractive product developments in the breastfeeding accessories market have been in breast pumps.
A case in point is portable and battery-powered breast pumps. Few companies are adding an array of customizable features to attract mothers. Adding apps to these devices make them more helpful. These makers of breastfeeding accessories are also trying to promote ‘pumping-on-the-go’. They are also aiming to enhance the flexibility of the system.
Companies that seek prominent stakes in the global breastfeeding accessories market are:
- Medline Industries Inc.
- Handi-Craft Company
- Nuby USA
- Ameda
- Koninklijke Philips N.V.
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Global Breastfeeding Accessories Market: Regional Assessment
On the regional front, the Americas and Europe are prominent regions in the breastfeeding accessories market. The rapid growth in these regional markets has come from growing awareness among nursing mothers to improve the breastfeeding outcomes. Aggressive marketing strategies by device makers have also done their bit to promote breastfeeding. On the other hand, the breastfeeding accessories market is witnessing a substantially growing prospect in Asia Pacific and the Middle East and Africa. A part of the demands come from growing numbers of mothers who return to work after the delivery.
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