There is strong demand for eco-friendly solutions in the food service packaging landscape. Consumers demand convenience, but in a sustainable way. The global sales of food service packaging is estimated to reach ~US$ 31 billion by the year 2027. This is why manufacturers in the biodegradable cups landscape are innovating on compostable and recyclable packaging solutions.
Market players are introducing renewable paperboard designs for paper cups that can be efficiently recycled. This novel material used for cups is suitable for hot and cold beverages, as well as for ice cream packaging. This paperboard is manufactured without a plastic coating layer. Thus, full fiber recovery helps reduce the environmental footprint by almost half as compared to conventional plastic cups.
The introduction of recyclable paper cups helps comply with strict environmental regulations, as governments in many countries are introducing bans on plastic usage. For instance, in May 2019, Stora Enso – a paper and pulp company, announced the launch of Cupforma Natura Solo™ – a high-quality renewable paperboard for paper cups.
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Manufacturers Incorporate Water-soluble Coatings in Biodegradable Cups
The growth of the food service and packaging industry is triggering growth for the biodegradable cups market, which currently has a global production volume of ~149 billion units (2018). Manufacturers generally use plastic barriers against moisture, oil, grease, and heat in cups. Since this practice is not environmentally-friendly, market players are introducing water-based compostable coatings in biodegradable cups.
Biodegradable cups made from water-soluble coating help in easy disposal and can be effectively recycled. This environmental food grade barrier coating solves the issue against water, grease, and heat, for stakeholders in the food and beverage industry. To increase application in the food and beverage industry, manufacturers are improving biodegradable cups with value-added features such as heat resistance for oven applications, heat sealing, and water-based elements that pose no risk for human health. As such, manufacturers in the biodegradable cups landscape are innovating on new paper composites that do not require a barrier in cups, allowing them to biodegrade and be recycled easily.
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Ground-level Initiatives Help Overcome Limitations of Recycling Infrastructure
The biodegradable cups market is highly fragmented, which is creating opportunities for emerging manufacturers to enter the market. However, established and emerging market players need to tackle the limitations of the existing recycling infrastructure. Although plastic and fiber materials in biodegradable cups can be recycled when separated, these materials cannot be easily recycled, since there are only few strong incentives for recyclers to recover the materials.
As such, market players are rolling out the scout’s honor system to efficiently collect reusable cups for further treatment. For example, in March 2019, Starbucks – an American coffee company, announced the exploration of next-generation recycling and composting technologies, and is working closely with municipalities to increase the acceptance of biodegradable cups.
Another innovation in the biodegradable cups landscape is the development of high-tech cups with RFID (Radio Frequency Identification) lids to manage the inventory of reusable cups and improve traceability in complicated venues such as stadiums.
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