The global baby Bathtubs market is anticipated to expand significantly due to rising population in developing countries. Bathtubs are small, portable and made up of lightweight plastic. Increasing awareness among the parents regarding the hygiene of the babies is going to further increase the demand for these product. There are several different baby Bathtubs with different designs tubs in market. Availability of multifunctional bath products and baby bath kits are one of the key trend expected to stimulate baby Bathtubs demand in coming years.
Baby Bathtubs Market – Competitive Landscape
There are several companies at international and domestic level dominate the baby Bathtubs market. Many companies are focusing on product innovation and regional expansion for expanding their business across the globe.
- Rising local players are affecting business of international and premium products manufacturers. To reduce the effect of growing competition on business, companies are adopting several strategies. For example, in June 2019, Summer Infant announced several changes in their corporate identity and brand strategy. Summer Infant, now known as SUMR™ Brands, is repositioning themselves for serving growing market across different regions.
- In august 2016, Munchkin, Inc., announced its acquisition of Milkmakers, LLC, lactation cookie and tea manufacturing company.This acquisition brings Milkmakers’ strong consumable portfolio and customer base to munchkin.
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Munchkin, Inc
Company was founded in 1991 in Los Angeles, California. Mumchikin has seven offices across the globe with more than 300 employees. Company involve in production and distribution of several baby care products including baby food products, baby safety products, bathing products etc.
SUMMER
Company was founded in 2004 and has headquarter in Rhode Island, US. Company has several brands such as Summer, SwaddleMe, Born Free etc. and products across variety of categories for children ages 0 -3. Products portfolio includes video monitors, nursery products, durable bath products, safety gates, bed rails, strollers, booster and potty seats, bouncers, specialty blankets, travel accessories and more.
Chicco
Chicco is an Italian manufacturer involve in production of children’s clothing and toys with retail outlets across the globe. Company was founded in 1958 and owned by Artsana. Chicco has been involve in business for 60 years and is now operates in more than 120 countries. Companies headquarter in Como, Lombardy, Italy.
Several international and domestic players are active in the baby Bathtubs market. Some of them are Mommy’s Helper, Primo Baby, Safety 1st, Shnuggle and others.
Baby Bathtubs Market – Dynamics
Rising awareness among parents about baby hygiene and health
The global Baby Bathtubs market is anticipated to show significant growth during in coming years owing to changing economic conditions and improved standard of living of peoples. Additionally, growing disposable income of consumers in emerging countries are also anticipated to encourage the baby Bathtubs demand during forecast period.
Growth of online marketing and selling platforms
Online platforms have created several opportunities for manufacturers to cater to a vast range of customers across different regions. Also boosting smartphone users and trend of online shopping is expected to fuel the demand for baby Bathtubs. Interaction between manufacturers and final consumers is anticipated to grow through online platforms and through social media usage which also supportive factor for market growth in future.
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Global Baby Bathtubs Market – Segmentation
The global baby Bathtubs market can be segmented based on:
- Type
- Distribution Channel
- Region
Global Baby Bathtubs Market Segmentation – By Type:
Based on type, the global baby Bathtubs market can be classified into:
- Foldable
- Unfold able
Global Baby Bathtubs Market Segmentation – By Distribution Channel:
Based on distribution channel, the global baby Bathtubs market can be bifurcated into:
- Online
- Offline
- Hypermarkets/ Supermarkets
- Specialty Stores
- Departmental Stores
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