Automatic Milk Frother Market: Introduction
Automatic frothers are electric-powered jugs with an induction whisk inside that heats the milk and spins it to offer consistently smooth and even foam. It also has the ability to froth cold milk. An automatic milk frother helps in making better quality frothed milk than handheld frothers. Consumers are becoming more advanced in their beverage choice and taste and require top-quality beverages at home. A dedicated milk frother with automatic bean to cup or espresso machine fulfils the demand of consumers who want froth in their beverage. Automatic milk frothers use electricity to offer the right level of heat, milk temperature, as well as plenty of bubbles.
Key drivers of the automatic milk frother market
- With changing lifestyles & busy schedules, it becomes difficult for people to spend time in the kitchen. Introduction of automatic milk frothers helps young professionals, busy parents, and college students to save time & energy while drinking milk with various combinations. Advanced corporate lifestyle, and increase in number of canteens, hostels, hotels, motels, shops etc. is leading to growth in the milk frother market as it helps users grab a quick drink.
- Increasing needs and preferences of consumers and rising demand for technically advanced designer coffee and tea machines are contributing to the demand for milk frothers. Moreover, automatic milk frothers offer multi-function properties such as cocoa, cappuccino, or other specialty caffeine creation, frothing heavy cream, and whole milk, as well as low-fat & non-dairy types of milk such as soy or almond. These factors act as drivers and propels the demand for automatic milk frothers at the global level.
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Product innovation creating opportunities in the automatic milk frother market
Manufacturers keep improving their products to offer more benefits to end-users. The latest added feature in Nespresso is Aeroccino, a new device for frothing and heating milk which operates with just one button. The successful technology was implemented by Zühlke engineers that fulfills high safety standards. Similarly, Jura launched an automatic milk frother which offers an easy, quick, no-mess method to make flawless, warm, or hot, velvety-soft cold milk foam for several beverage specialties. These factors create new opportunities for the product in the market.
High cost and hazard a restraint of the automatic milk frother market
Automatic milk frothers are expensive and this restrains the market. Though it provides convenience as a milk frother, the cost of purchasing an automatic milk frother is high. Also, if the main cables are damaged, it can cause fire injury. The main cables need to be used with utmost precaution. A hanging loose main cable could pose a tripping hazard or become damaged. Also, the milk frother needs to be protected from rain, frost, and direct sunlight. These factors acts as restraints of the market.
North America the dominant market
The North America market accounts for highest share in terms of revenue contribution as compared to markets in other regions due to increased adoption of milk frothers by various end-users such as households, offices, cafes, canteens, and hospitals in the region. In addition, the increasing workforce is expected to trigger demand for automatic milk frothers, which is another factor expected to propel growth of the automatic milk frother market in the region.
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Key players operating in the global market
Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.
Some of the major companies identified in the automatic milk frother market are:
- Powerlix
- Aerolatte
- Instacuppa
- Nespresso
- Breville
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