An arcade game is a coin machine game which is usually found at public places such as game parlors, amusement arcades, and malls. Usually, arcade games are video games, pinball machines or electromechanical games. These games have levels with increasing difficulty which increases the eagerness in the consumer to play the game. These games have a single-screen game perspective which helps maintain the focus on the game and enables the player to see the entire game. These games have no ending, which makes the consumer habitual to play it on a regularly basis. Arcade games have scoring feature in them which helps build competition among the players. These advantages of the arcade games are likely to help increase the demand for the product during the forecast period.
Increasing commercial spaces for gaming such as gaming parlors has increased the demand for arcade games, subsequently driving the global arcade games market. Growing trend for commercial gaming complex has increased the demand for arcade games. North America is one of the top exporters of arcade games and machines technology. North America dominates the arcade games market due to advancement in technology and innovations in the product.
Arcade games Market: Competitive Landscape
Bandai Namco Entertainment Inc.
Bandai Namco Entertainment Inc. is a Japanese gaming company headquartered in Tokyo, Japan. The company was formed by merging of Bandai and Namco in 2005. The company develops and sells video games, arcade games, toys, amusement parks, and anime. the company has presence in more than 50 countries with more than 7,800 employees.
Sega Games Co. Ltd
Sega Games Co. Ltd is a Japanese video game and machine developer. It is headquartered in Tokyo, Japan. The company was founded by Martin Bornley and Richard Stewart as Nihon Goraku Bussan in 1960. The company makes various games for different platforms such as IOS, android, and Linux.
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Nintendo Co. Ltd
Nintendo is a multinational video game and consumer electronic company headquartered in Kyoto, Japan. The company was founded by Fusajiro Yamauchi in 1889. It originally created handmade cards. Nintendo has launched various arcade games since 1970’s and several other games.
Other key players operating in the global arcade games market with significant developments include D Box Technologies Inc., Taito Corporation, Vesaro, Eleetus, Brunswick Group, Gold Standards Games, Rene Pierre, Valley Dynamo, Inc., Chicago Gaming Company, Innovation Concept in Entertainment (ICE), Capcom Co. Ltd., Konami Holdings Corporation, and Atari SA.
Arcade games Market: Dynamics
Increase in Disposable Income and Change in Lifestyle
Change in lifestyle of consumers has impacted the growth of the arcade games market. Due to more advanced technology, arcade games concept is gaining popularity within the consumers. Furthermore, increase in disposable income has changed the lifestyle of people, due to which their affordability to play new arcade games has increased over the years. Increasing consumer awareness about technically advanced products and virtual reality has driven the demand for the products.
Developments in Gaming Technology
Introduction of new and technologically advanced products has created immense opportunity for arcade games manufacturers. Many people have made gaming their profession due to the online streaming of these games. Consumers desire to purchase newly designed and advanced products for competitions due to increase in online competitions and e-sports. Manufacturers are innovating with the product to make it more advanced, real, and consumer-friendly. Internet penetration across the world has created an opportunity for manufacturers to list and sell their products online.
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Arcade Games Market: Segmentation
The arcade games market can be segmented on the basis of:
- Product Type
- Age Group
- Application
- Distribution Channel
- Region
Arcade Games Market Segmentation – By Product Type
Depending on product type, the arcade games market can be divided into:
- Video Games
- Pinball
- Electro-mechanical Games
- Redemption Games
- Others
Arcade Games Market Segmentation – By Age Group
Depending on age group, the arcade games market can be divided into:
- Less 18 years
- 19-35 years
- 36 years and above
Arcade Games Market Segmentation – By Application
Depending on application, the arcade games market can be divided into:
- Residential
- Commercial
- Amusement Arcades
- Bars
- Restaurants
- Others
Arcade Games Market Segmentation – By Distribution Channel
In terms of distribution channel type, the arcade games market can be divided into:
- Online
- Offline
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