The misconduct of counterfeiting practices is mostly encountered with premium quality products owing to their low risk and large revenue benefits. The counterfeiting actions of accessories and clothing are hastily transforming from physical marketplace to e commerce portals. Moreover, potential counterfeiting acts would increase further with growing sales of fashion goods through e-commerce. Currently, the counterfeiting rates of clothing and accessories are hindering the financial growth of luxury goods and fashion industry. In order to overcome the increasing forgery practices, different authentication technologies are implemented for low cost products. There have been an increase in acceptance of track and trace technologies by premium fashion wear manufacturers worldwide. Anti-counterfeit labeling is expected to become an essential part of accessories packaging procedure, thereby mounting brand protection.
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The key driving factors for anti-counterfeit clothing and accessories packaging market are increasing acceptance of track and trace technologies and rising trend of multilayered protection of products among others. There are other geographical drivers which are also responsible for the growth of the market. In addition, demand from emerging markets across India and China are expected to create opportunities for anti-counterfeit clothing and accessories packaging market in the future. However, additional cost of anti-counterfeit technologies and huge cost of real time tracking are some of the major factors which are hindering the growth of global anti-counterfeit clothing and accessories packaging market.
Global anti-counterfeit clothing and accessories packaging market can be broadly classified on the basis of technology and geography. By technology, the market for anti-counterfeit clothing and accessories packaging is segmented into authentication packaging technology and track and trace packaging technology. Authentication packaging technology is further subdivided into ink and dyes, hologram and watermark among others. Hologram technology is anticipated to witness potential growth in the future. Moreover, track and trace packaging technology is classified into barcode technology and RFID technology. Barcode technology is expected to grow at a significant rate in the future due to its low cost compared to other track and trace technologies.
By geography, the global anti-counterfeit clothing and accessories packaging market is segmented into North America, Europe, Asia pacific and Rest of the World. Currently North America and Europe are collectively dominating the market for anti-counterfeit clothing and accessories packaging in terms of revenue, followed by Asia-Pacific. There are huge number of customers of anti-counterfeit technologies in these regions, primarily due to high brand preference ambiance.
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Moreover, increase in adoption of track and trace technologies by manufacturers coupled with active anti-counterfeit measures from trade associations are boosting the market for anti-counterfeit clothing and accessories packaging in North America and Europe. Asia Pacific is expected to become the fastest growing region in the future owing to increase in small scale clothing industries along with establishment of their brand image in local markets. However, the growth of luxury and fashion industry across developed countries was largely obstructed by decline in economic conditions. Leading manufacturers across these regions are focusing on newer opportunities through business expansion in emerging countries.
Some of the key players in this market are Alien Technology Corp., Zebra Technologies Corp., AlpVision, Avery Dennison Corp., Impinj Incorporation, Microtrace Solutions, Applied DNA Science Inc., RDS Labels and Brand Integrity International among others.
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