Ambient food packaging refers to packing a food product in pasteurised and sterilized packs to increase its shelf life. Ambient food packing has become a trend in the food packaging industry and ambient food products are preferred by majority of the consumers over others. Increasing demand for having more empty space in chill cabinets calls for the adoption of the food packaging methods that can offer a better shelf life to the product even without a refrigerator. Demand for sustainable packaging material has become a new trend in the ambient food packaging industry.
Ambient food packaging bestows extended shelf life to the food product as compared to the usual packaging methods and, thus, enables storing the product at room temperature. Additionally, it also makes use of high barrier sheets, which assure that certain important aspects related to food storage, such as safety of food stored inside, consumer convenience, and attractive design, are taken care of. All these supporting factors have led to the increased demand for ambient food packaging among food manufacturers globally.
The ambient food packaging market can be classified on the basis of types of containers used, on the basis of food, and by packaging material. On the basis of containers used, the ambient food packaging is segmented into tray, pots, lids, cups, and bowls. On the basis of food, the ambient food packaging market is segmented into ready meals, baby foods, soups and sauces, seafood, fruits and vegetables, coffee, and pet food.
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On the supply side, major players in the market have started offering services, such as blow moulding, injection moulding, and thermoforming, which has been leading to the additional demand for the packaging type.
However, high level of processing required in case of ambient food packaging ultimately adds to the overall cost of packaging product, which poses as a potential threat for growth of the global ambient food packaging market.
Main market for ambient food packaging lies in Asia Pacific, as demand for packaged food is increasing along with the growing population and rising disposable income levels of consumers in the region. The Asia Pacific market is anticipated to be followed by North America and Western Europe, as these markets account for the largest share of canned foods consumption across the globe. The Western Europe market is expected to be followed by South America, Eastern Europe, and Middle East & Africa markets. However, the global ambient food packaging market is still expected to be dominated by the emerging economies.
Major players in ambient packaging market include FFP Packaging Solutions Ltd. (U.K), RPC Group (U.K), Amcor Limited (Australia), SIG Combiblog Obeikan (Switzerland), Tetra Pak (India) , Rexam (U.K), Bemis (U.S.), Mondi (South Africa), Ampac (U.S), Dupont (U.S.), Excelsior Technologies (India), KM Packaging (UK), and Marsden (US). These companies are continuously focused on inventing new packaging materials that can help prevent contamination of food products and extend their shelf life.
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Europe
- Latin America
- The Middle East and Africa
