Architectural renderings have established a stable business in the real-time (graphics and video) rendering solutions market. Hence, software providers are aiming for higher objectives such as 3D visualization. The construction sector accounted for the highest revenue in 2018, with a value of ~US$ 326 million in the real-time (graphics and video) rendering solutions market. Due to high incremental opportunities in Europe and Asia Pacific, stakeholders are offering software with CAD (Computer-aided Design) and BIM (Building Information Modelling) tools.
Vendors are increasing their focus on catering to the needs of stakeholders in the AEC (Architecture, Engineering, and Construction) value chain. Due to high competition in the AEC industry, software providers in the real-time (graphics and video) rendering solutions market are developing platforms that render images and videos at impeccable speed. They are adapting their software for easy usability in computers, tablets and even smartphones, to develop and present visuals in real time. With the influx of digital media, stakeholders are taking efforts to build robust software that meet the increasing demand for viral content.
Although the construction sector accounted for the highest revenue in 2018, analysts at Transparency Market Research (TMR) project an exponential increase in value share for the media and entertainment industry. The media and entertainment industry is currently estimated to have a value share of ~26%, which is projected to reach ~32% by 2027, in the real-time (graphics and video) rendering solutions market.
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Stakeholders in the real-time (graphics and video) rendering solutions landscape are capitalizing on the increasing trend of digital marketing. Since more and more individuals demand immersive and interactive content via smartphones and tablets, software professionals are incorporating artificial intelligence (AI) and virtual reality (VR) into rendering platforms.
Since stakeholders in the media and entertainment industry are pressed for deadlines and project demands, real-time rendering solutions act as a boon for meeting their timelines. With the growing media and entertainment space, stakeholders in the real-time graphics rendering solutions market are increasingly offering software programs that are cost-competitive and simplify complex graphic rendering.
New Artistic Possibilities Arise from Real-time Rendering
The real-time (graphics and video) rendering solutions market is fragmented. As a result, emerging market players pose tough competition to leading market players. However, certain challenges in the real-time (graphics and video) rendering solutions market are likely to hamper market growth.
For instance, in the AEC industry, users have a common misconception that, real-time rendering solutions require expensive tools for integration. Another concern that inhibits market growth is the investment of time and capital to train individuals, in order to make them well-versed with the software. Hence, stakeholders in the real-time (graphics and video) rendering solutions market are running marketing campaigns that convey the message of easy integration of real-time technology with existing BIM architectural design software. By clearing this misconception, users are convinced that adopting real-time rendering doesn’t require overhead expenses of training their employees. Faster design iterations of real-time technology and its ability to create an engaging experience for individuals have positively opened up new artistic possibilities amongst employees.
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This TMR report on the real-time (graphics and video) rendering solutions market is based on a complete and comprehensive evaluation of the market, backed by secondary and primary sources. The competitive scenario of the real-time (graphics and video) rendering solutions market is supported by an assessment of the different factors that influence the market on a minute and granular level. By thoroughly analyzing the historical data and current trends, researchers of the real-time (graphics and video) rendering solutions market arrive at predictions and estimations, and calculate the forecasts for the market.
This report uses an analytical triangulation method to estimate the numbers and figures of the real-time (graphics and video) rendering solutions market, with both, a bottom-up and top-down approach.
This detailed assessment of the real-time (graphics and video) rendering solutions market, along with an overview of the landscape, is provided based on a careful examination of the avenues related to this industry. Analysts’ conclusions on how the real-time (graphics and video) rendering solutions market is set to grow are based on carefully-vetted primary and secondary sources.
