Online reputation depends in a high percentage of the measures, strategies and actions that we carry out within the company. The coordination of the work teams and the incorporation of professionals and external services that use the appropriate technologies correctly will be decisive when it comes to interacting with clients and users, satisfying their needs at all times. In this article, we want to give you five tips to improve the online reputation of your business.
The importance of the website in online reputation
A website is our showcase on the Internet. As in a physical store, it is very necessary to take care of the details to the extreme. In this sense, we will not only create an attractive, efficient design that corresponds to our brand image, it must also be an agile and easy-to-navigate platform, adapted to any type of connection device. This point is vital, if we want to improve the user experience in relation to content consumption.
Quality content
Regarding the quality of the content, it is necessary to incorporate audiovisual formats with the best quality that we can. The professional image and high definition videos must be adapted to each platform on which we publish (website, corporate blog, social networks, email, etc.) But this is not all, quality also refers to usefulness of the contents for the user. If we provide information that allows us to solve problems and improve the consumer’s daily life, our online reputation repair will be affected in a very positive way.
Presence and visibility
As we have already mentioned, it is necessary to adapt the types of content and messages to each platform in which we have a presence. We must detect those social networks where our target audience is located and publish based on consumer habits in each of them.
Once the appropriate social networks for our business have been chosen, the quality of the information, the periodicity in the publications, the resolution of questions through comments or chats, etc., will be part of a well-planned social media strategy. It will allow us to capture the attention of the audience and improve our online reputation.
Our online presence must also serve to resolve incidents effectively. It is vital to take maximum care of customer service, especially when they find faulty products or inefficient services. The image we project to the audience depends to a great extent on its prompt resolution.
Reputation and consistency
If there is something that particularly bothers a consumer, it is receiving prior information that does not correspond to the products or services purchased. Disappointment causes abandonment and has a lot to do with the lack of consistency when launching informational or commercial campaigns.
Periodic analysis
Finally, it is crucial to analyze our strategies, especially when looking for comments, ratings and reviews on the website, corporate blog, social networks, forums or any other opinion medium on the Internet. It is very convenient to detect dissatisfied customers in time, with the aim of stopping negative publications in time that lead to a possible reputation crisis on the Internet.
Online reputation depends in a high percentage of the measures, strategies and actions that we carry out within the company. The coordination of the work teams and the incorporation of professionals and external services that use the appropriate technologies correctly will be decisive when it comes to interacting with clients and users, satisfying their needs at all times. In this article, we want to give you five tips to improve the online reputation of your business.
The importance of the website in online reputation
A website is our showcase on the Internet. As in a physical store, it is very necessary to take care of the details to the extreme. In this sense, we will not only create an attractive, efficient design that corresponds to our brand image, it must also be an agile and easy-to-navigate platform, adapted to any type of connection device. This point is vital, if we want to improve the user experience in relation to content consumption.
Quality content
Regarding the quality of the content, it is necessary to incorporate audiovisual formats with the best quality that we can. The professional image and high definition videos must be adapted to each platform on which we publish (website, corporate blog, social networks, email, etc.) But this is not all, quality also refers to usefulness of the contents for the user. If we provide information that allows us to solve problems and improve the consumer’s daily life, our online reputation repair will be affected in a very positive way.
Presence and visibility
As we have already mentioned, it is necessary to adapt the types of content and messages to each platform in which we have a presence. We must detect those social networks where our target audience is located and publish based on consumer habits in each of them.
Once the appropriate social networks for our business have been chosen, the quality of the information, the periodicity in the publications, the resolution of questions through comments or chats, etc., will be part of a well-planned social media strategy. It will allow us to capture the attention of the audience and improve our online reputation.
Our online presence must also serve to resolve incidents effectively. It is vital to take maximum care of customer service, especially when they find faulty products or inefficient services. The image we project to the audience depends to a great extent on its prompt resolution.
Reputation and consistency
If there is something that particularly bothers a consumer, it is receiving prior information that does not correspond to the products or services purchased. Disappointment causes abandonment and has a lot to do with the lack of consistency when launching informational or commercial campaigns.
Periodic analysis
Finally, it is crucial to analyze our strategies, especially when looking for comments, ratings and reviews on the website, corporate blog, social networks, forums or any other opinion medium on the Internet. It is very convenient to detect dissatisfied customers in time, with the aim of stopping negative publications in time that lead to a possible reputation crisis on the Internet.
