The global Maternity Innerwear Market is expected to value USD 9.67 Billion in 2028 and to expand at a CAGR of 4.6% during the forecast period. Factors such as increasing purchasing power and availability and visibility of more westernized clothing, attire, and innerwear brands online and in physical stores and outlets, as well as celebrity endorsements of such products are driving growth of the global maternity innerwear market.
The global Maternity Innerwear market research report provides a brief overview inclusive of competitive landscape and key developments in the market. It provides an extensive study analysis of the strategic alliances such as mergers and acquisitions, joint ventures, collaborations, product launches and brand promotions, corporate deals and partnerships, among others. It also offers insights into company overview, financial standing, business expansion plans, and revenue growth of each company.
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Some prominent players in the global maternity innerwear market include H&M, Hotmilk Lingerie, Wacoal, Seraphine, Mamacouture, FirstCry, Fresh Venturz LLP, Triumph International, Adore Me, Inc, and CLOVIA.
Some key findings in the report
- The offline segment is expected to remain dominant in terms of revenue contribution to the global maternity innerwear market going ahead, and the trend is expected to continue over the forecast period. This growth is attributable to availability of a wide variety of products through hypermarkets and departmental stores.
- The maternity briefs segment maintained a dominant revenue share the market in 2020 and register a rapid incline during the forecast period. Factors such as rising demand for more hygienic products during pregnancy and initial days after delivery need for more comfortable fits to wear are factors driving market growth.
- North American market is expected to maintain its dominance over other regional markets during the forecast period. This is attributed to high demand for consumers in developed countries such as Canada and the U.S.
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For the purpose of this report, Reports and Data has segmented the global maternity innerwear market on the basis of type, distribution channel, and region:
Type Outlook (Revenue, USD Million, 2018–2028)
- Maternity/Nursing Bras
- Camisoles
- Shapewear
- Maternity Briefs
Distribution Channel Outlook (Revenue, USD Million, 2018–2028)
- Online
- Offline
Regional Outlook (Revenue, USD Billion; 2018–2028)
- North America
- U.S
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- MEA
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- Latin America
- Brazil
- Rest of LATAM
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Key Points Addressed in the Report:
- A detailed analysis of the global Maternity Innerwear market through assessment of key market aspects such as technology, product type, application, end-use, and overall industry dynamics.
- Qualitative and quantitative analysis of the market estimation from 2024 to 2028 and CAGR calculation for the forecast period.
- All-inclusive assessment of market dynamics with emphasis on drivers, restraints, opportunities, and limitations.
- Extensive profiling of key companies operating in the market including company overview, financial standing, product offerings, product portfolio, recent product and technological advancement, and business expansion plans.
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