Printed tape packaging represents the company’s brand name and logo in order to conveniently distinguish the products that target audience purchase. These printed tapes are used to promote the product in order to increase the revenue of the company. This can be achieved through promotional activities such as personal sales, merchandising, exhibitions, sales promotion, etc. Printed tape packaging is a suitable option for stock handling and instant recognition of the desired product. These tapes ensure easy product differentiation and have high marketing potential. For example, inkjet printing technology has a large impact on the production of packaging printing. This has opened new markets for service providers at competitive expense across a wide variety of applications.
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Printed Tapes Market: Dynamics
Rising usage of printing technology for the manufacture of packaging printed tapes by various manufacturers is a major factor projected to fuel the growth of the global demand for print tapes. In addition, growing demand for creative and specialized printing technologies for packaging tape production and increasing demand for esthetically pleasing products are crucial drivers that are likely to drive business growth in the immediate future. Moreover, development in the packaging industry, growing competition for technical innovations and product distinction are some of the additional factors projected to fuel business growth over the next 10 years.
Printed tapes are commonly used in the implementation of barricades and hazard protection. The techniques used in printing tapes assist in dual color and multicolor printing and help to identify various types of warnings and hazards in hazard-specific colors. As a result, demand for road labeling and hazard protection applications is expected to increase dramatically over the projected period.
Technology such as digital printing is anticipated to see the highest development relative to its predecessors in the tape printing market. This can be due to the high quality and accuracy of printing provided by digital technologies. In fact, the steps taken in the printing process are smaller relative to other methods and tend to produce the output more efficiently.
Printed Tapes Market: Regional Outlook
The Asia-Pacific market is substantially increasing global economy due to booming industries such as food & beverage and transport & logistics in emerging economies such as India and China. China is one of the largest producers and providers of printing tape and equipment, which is expected to offer strong growth prospects for the printing tape industry. The North American market was the second largest market in 2016 due to the increasing demand for packaging and transport & logistic applications in the countries of the region.
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High costs involved in the construction of a printed tapes plant and fluctuating raw material prices are major factors projected to impede the development of the global printed tapes industry. However, growing investment by numerous big players in developed and emerging countries around the world and rising demand from developing countries such as India and China are expected to generate substantial opportunities for manufacturers operating in the global printed tapes industry.
Printed Tapes Market: Key Players
- The 3M Company
- Windmill Tapes
- Bron Tapes, Inc.
- Le Mark Group Ltd
- Easitape
- Shurtape Technologies, LLC
- The BoxMaker
- Packit Packaging Solutions
- Uline
- FLEXcon Company, Inc.
- Cenveo Corporation
- Xerox Corporation
- DuPont
- Canon Inc.
- WS Packaging Group, Inc.
- DIC CORPORATION
- HP Development Company
- Flint Group
- SICPA HOLDING SA
- Preferred Tape Inc.
- NADCO Tapes & Labels, Inc.
- Intertape Polymer Group
- ProtoPak Engineering Corporation.
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