The wellbeing of the newborn has always been a concern for parents. But there has been inadequate knowledge about holistic wellness and nutritional requirements. The growing awareness among modern parents regarding the health of the baby is driving in the baby care products market. The baby care products are divided into baby safety and convenience, baby food/formula, and cosmetics and toiletries. According to the market survey on baby care products, increasing disposable income and the rising population of working women are dominating factors driving market demand in the forecast period ending in 2026.
Some entrenched players in the baby care products market are Sebamed, Mamaearth, Peg Perego, Johnson & Johnson, Unilever Plc., Procter & Gamble Company, Himalaya, Momspresso, and Pristine Organics. The estimated compound annual growth rate (CAGR) for the baby care products market is 5% during the forecast period from 2018 to 2026.
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Baby Care Products Market – Exploring Components Persuading Parents’ Choice for Kids
The World Bank has estimated the fertility rate of Asia Pacific women to be 2.1 births per woman. Such a high rate is expected to support growth in the baby care products market in the upcoming years. The improving comprehensive economic conditions in Asia Pacific and increasing disposable income will help parents ability to spend more on baby care products.
Moreover, the research report on baby care cosmetics has identified the growing healthcare concerns such as safety and hygiene among parents for babies have persuaded parents to spend more on premium baby care products. These dynamic preferences of modern parents determine the future growth in the global baby care products market. Even, manufacturers are becoming more cautious about the changing preferences of new parents and accordingly pay more attention to the safety and upgraded quality of baby care products. The baby care products market players are introducing vigorous marketing strategies through online and offline advertising platforms and different promotional endeavors. They are also adding fresh products to the range.
Apart from this, a growing number of working mothers are developing awareness for the wellness of their kids. Conduction of different online campaigns provides suggestions on effective parenting and appropriate application of different baby care products, serving as a catalyst for the growth in the baby care products market.
Although the prevailing COVID-19 pandemic has adversely impacted the baby care products market with the imposed lockdown and social distancing. The production and supply chain of baby products have faced negative outcomes due to government restrictions on transportation. But the consumers had purchased baby care products, especially baby food and diapers, during lockdown period. It had boosted growth in the baby care products market. Baby Care Products Market – A Wide Range of Different Baby Care Products Available in the Industry
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The baby care products market is segmented into different categories based on the type of products. It includes baby food/formula, baby safety, and convenience products, and baby cosmetics and toiletries. Among these, baby food/formula contributes to the major market shares in the baby care products market. The reason for this growth is growing nutrients awareness among the current generation of parents for toddlers. Baby cosmetics and toiletries segment come next to it. The growing popularity of online distribution channels is rapidly increasing. Baby hair care products industry analysis has estimated a key growth with innovative ideas and easy availability through online platforms.
The manufacturers are producing organic products to meet the demands for the customers. They are producing innovative products that cause minimum health and environmental hazards. These newly designed products are bit costly but are best suitable for delicate skin of newborn. It is also projected to propel industry demand in the baby care products market.
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